Go to top

What are ways I can Target My Video to My Audience?

It is critical for Brisbane and Gold Coast business video production that it connects with the target audience and potential customers of the company. When it comes to components that can assist in appealing to your audience with your video, there are five key areas. These are Music, Casting, Content, Edit Style and Length. Now we’ll go into more detail with each of these methods.

Music influences the audience on how they feel and interpret something. The question you have to ask yourself is how do you want your audience to feel? Happy, sad, excited, ready for action etc. The choice of music will set the tone for your video production.

Casting is determined based on your target audience. If your product or service is aimed at an older demographic then you would likely cast an individual in the same age bracket. The same
typically applies if your market is younger.

Next element is Content. If your audience knows your product or service well, the content could focus on educating them about any new products and/or services your brand provides. If the audience is new, direct them to your website through more a commercial style of content or intro video, so they can discover more about your brand or take the opportunity of connecting with you.

Another important element is the Edit style. If your product is aimed at an older demographic, the editing style will typically be more gentle and relaxed. For a younger demographic, the
editing is often more frantic and stylised, like a music video.

The final element is Length. If people are discovering you for the first time, your video productions should be short. If the purpose of your content is to inform and educate, then longer videos will be more effective.

If you’d like to learn more about ways on targeting your audience with your next video production, please feel free to get in touch with us at caldwellentertainment.com.au

Caldwell Entertainment is a Gold Coast and Brisbane Video Production Company excelling in the conception, creation and delivery of high quality video content. Our Clients include some of the most recognisable brands both around the world and throughout Brisbane and the Gold Coast. Video Production is one of the most effective marketing tools and we look forward to showing you how it can unleash your Gold Coast or Brisbane Business’ potential. We offer both Live Action and Animation services at our Brisbane and Gold Coast studio. And with prices starting from as little as $180 + GST, there has never been a better time to harness the power of video to grow your Brisbane or Gold Coast business. So get in touch with our team of friendly and professional Gold Coast and Brisbane videographers here at Caldwell Entertainment and let us uncover and showcase your business story through our Video Production.

Back To Latest News