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Welcome to Caldwell Entertainment, where creativity and passion meet to bring your film and TV production dreams to life. Join us on a captivating journey behind the curtains as we unveil what sets us apart in the bustling industry.

Welcome to our comprehensive guide on leveraging video content for your business growth. In today's digital landscape. The video has emerged as a powerful tool for captivating audiences and driving engagement. 

Corporate video production is pivotal in today's digital age, offering a means to effectively communicate a brand's message through visual storytelling. These videos, ranging from testimonials to product launches, capitalize on the emotional power of visuals, colors, and sounds. High-quality production enhances brand perception, and even with budget limitations, impactful content can be achieved. Future trends predict shorter, interactive, and personalized content, with technology like VR and AR becoming integral. Emphasis on diversity and inclusion is vital, with top brands already leading by example in their campaigns.

How Should You Improve a Video Ad's Effectiveness in Post-Production?

Videos are good for SEO when used on your website and on video platforms like YouTube. When video is used on your business website, it helps to increase your visibility in search engines by enhancing your Search Engine Optimization in a number of ways. Here's how you can leverage video to help your SEO...

We understand that it’s most convenient to choose a video production company that’s local to you. However, going with the most local one for everything may not be the best option. You could, for example, hire a local video production company to capture the content, but engage with a different one to edit it.

Selecting the ideal video production company for your marketing and promotional needs can be an overwhelming conundrum. There are various factors to consider which include; previous work, reputation, experience etc.

We are often called by distressed potential clients asking this very question. Firstly, we get them to breathe a sigh of relief because yes, we usually can at least improve what has been done. However, the full answer is a bit more complicated.

When it comes to the subject of pricing, there are numerous factors that are taken into consideration. Every video production company and videographer will have their own unique pricing system.

Every Brisbane or Gold Coast video production company may have different payment terms. It is important you have a solid understanding what the requirements from your chosen video production company may be.

The number of team or crew members that are required to create a video production depends on the complexity and scope of the project itself. For example, a TV Commercial (TVC) would typically require more crew members than coverage of a live conference.

When working with us here at Caldwell Entertainment, you can be involved as much or as little as you want during the process.

This is unfortunately a common question that is based on a false assumption which is; the shorter the video, the faster it is to create and requires less effort.

A common thing we hear is clients want their video production yesterday! Although at Caldwell Entertainment we excel under pressure and manage to deliver where others don’t or won’t, this approach rarely results in the best product possible.

Occasionally we get asked this question and strongly advise against it. You might be thinking “why? Don’t plenty of YouTubers and the like do videos like that?” While some may, many if the most successful influencers have their own production teams and even purpose built facilities.

As a Brisbane and Gold Coast Video Production Company, we understand the need for whatever is happening in your video content to match up with your business’ overall marketing efforts.

The best way to answer this question is by putting together a video marketing plan for your Brisbane or Gold Coast business.

Yes, if done right! Video production certainly can provide a good return of investment. We have stories to support this statement which will be discussed below. However, it's important to remember like any marketing effort, if you don’t get the content out there, it has no chance of being effective.

It is critical for Brisbane and Gold Coast business video production that it connects with the target audience and potential customers of the company. When it comes to components that can assist in appealing to your audience with your video, there are five key areas.

If you’ve spent a bit of money with a Gold Coast or Brisbane video production company you want to ensure you are getting the best value, right? A key part of that is ensuring the work is future-proofed as much as possible.

Here at Caldwell Entertainment, we can find and hire the right actors and/or presenters for your Gold Coast or Brisbane video production. We have contacts with numerous talent agencies that represent many of the best talent available.

This is a question we can get asked frequently. The answer is ‘yes’ to both. However, not every Gold Coast or Brisbane video production company will assist you in these areas.

If you’ve ever enquired about Video Production for your Gold Coast or Brisbane Business, you have likely received a wide range of prices from the Production Companies you spoke to.

What separates the best from the rest is how you stand out from the crowd. This is the mindset all Gold Coast or Brisbane businesses should adopt with their video content. Of course, it’s easier said than done.

Today, smart phones are a critical component of our everyday lives. It's hard to imagine a world without them. Thanks to their easy use, regular availability and advanced technology; the smart phone has become the primary device on which people watch online video.

One of the greatest things about video is its versatility. Unlike other forms of marketing that usually have only one form of destination, a video production for your Gold Coast or Brisbane business can go essentially anywhere from TV to Social Media, your website, Cinemas and more.

"Do I need a Storyboard?” is a common question we get asked.

Video Production is a critical component in the marketing mix for any modern Brisbane or Gold Coast business.

Stock Footage can be a popular tool for when content is needed quickly. However, it is not a silver bullet that should be used for everything.

We understand it may seem harmless to feature logos of brands in your Gold Coast or Brisbane video production. You may even feel it provides them free advertising. However, many major businesses will not see it this way and may, at a minimum, seek to stop your video from being shown.

Issues relating to copyright for your Gold Coast or Brisbane Business video production can result in major headaches. Being unable to use your marketing content for a potential myriad of copyright reasons has rendered the material essentially useless for many Brisbane or Gold Coast businesses.

Music is a critical part of any Gold Coast or Brisbane Business Video Production. It sets the mood and tone for your content along with helps move the audience through the information. Unfortunately, due to copyright law, you can’t just use whatever music you’d like.

We are regularly asked, when it comes to a Gold Coast or Brisbane Video Production, who looks after what? Who is responsible for what elements of your next Gold Coast or Brisbane Business Video Production.

Finding a great Gold Coast or Brisbane video production company that meets all your needs can be a daunting task.

When it comes to Brisbane and Gold Coast video production, the term Animated Video tends to be used fairly loosely and has therefore been interpreted to mean a variety of different things.

At Caldwell Entertainment we respect that you don’t want to spend time or money on video content and not be satisfied with the end product.

These days there are so many types of video production that it can be difficult to identify the best option for your Gold Coast or Brisbane business. Video categories include live action, motion graphics, animation etc.

While Gold Coast or Brisbane Production Companies and Videographers do provide a lot, there are some things you will need to provide in order to ensure a successful production.

Many of our clients report that when talking to other Gold Coast or Brisbane video production companies, they have been bamboozled with questions about frame rates, resolutions, aspect ratios, etc.

Selecting which social media platform is the best for your Gold Coast or Brisbane business video production can be a daunting task.

When getting a video production company to create content for your Gold Coast or Brisbane business the most important thing is to ensure it actually gets released so people can see it.

Making a video that nobody watches is a common concern for many Gold Coast and Brisbane businesses. However, with modern technology, it is easier than ever to target your content specifically to the potential customers you want to see and hear your message.

The final duration of a video is often a primary concern for many Gold Coast or Brisbane businesses completing a corporate video production.

The short answer is YES; you can make a video yourself. However, there can be a number of drawbacks to taking this approach. Learn more at Caldwell Entertainment!

At Caldwell Entertainment we guide your Brisbane video production through an easy process, ensuring that the end result of your video is a quality asset. Read more!

“How much is a video going to cost me?” is a question we are asked on a frequent basis. The answer depends on what is required. Some things that people think will increase cost such as how long the end product is often have little effect.

2020 has proven to be a tough year for Gold Coast and Brisbane Business. With a global pandemic, events have been harder to conduct face to face. So if you’re running a Brisbane or Gold Coast Business, Video has become a critical component. 

2020 has proven to be a tough year for Gold Coast and Brisbane Business. With a global pandemic, events have been harder to conduct face to face. So if you’re running a Brisbane or Gold Coast Business, Video has become a critical component. 

At Caldwell Entertainment (CE), it’s always important to us that every video our clients receive from us exceeds all expectations.

With the rise of social media and apps like Snapchat, Instagram and Facebook, Gold Coast and Brisbane business leaders are looking at new and exciting ways to engage their audience online. It’s no secret that video has become somewhat of a staple in our lives and with the way things are going, it looks like it’s presence is only going to continue to expand.

Research shows that over 45% of people globally watch more than an hour of Facebook or YouTube videos each week. More than 500 million hours of videos are watched on YouTube each day!

Smartphones have drastically changed the game when it comes to how we consume content in our daily lives. It should come as no surprise that people spend over 5 hours on their phones every day.

Social Media platforms have forever changed the way Gold Coast and Brisbane businesses use Video Advertising and connect with their audiences online. With the resulting high demand for online Gold Coast and Brisbane Video Content, making sure your video is accessible through as many platforms as possible is crucial in gaining widespread engagement for your brand.

So you’ve just got a new video made for your Gold Coast or Brisbane Business and are wondering what to do next. So you’ve just got a new video made for your business & are wondering what to do next. With so many online platforms & ways to distribute your video content. Read more!

Nothing is more frustrating than discovering hidden costs applied to your invoice without prior mention, or some fine print that limits use of the video you just paid for. At Caldwell Entertainment (CE), we completely disagree with these practices and are proud to say that we have never (and will never) do these tricks to our clients.

What sets a particular Gold Coast or Brisbane Production Company apart from the rest?

It’s a term that often causes great confusion when it comes to understanding what you can and can’t include in your Gold Coast or Brisbane video production.

We all know the importance music and sound design can have on a video. Whether it’s the amazing scores from film composers like Hans Zimmer, or the catchy tunes from a new iPhone commercial, music and sound makes a big difference!

We get asked quite often whether or not a Storyboard is needed for planning a video.

With social media demanding constant videos from Brisbane and Gold Coast businesses, although we all know we should be releasing content regularly, many of us don’t because of procrastination in trying to present a “perfect” image. Often, Gold Coast and Brisbane businesses assume that “safest” is best when it comes to video marketing online.

When approaching a video production company, it can be quite helpful to have a general idea for the types of videos that you’re hoping to create. Learn more!

One of the most important things in any Gold Coast or Brisbane video production is knowing what you’re looking for.

It’s been predicted that in the near future, almost 100% of Social Media will be video.

Video has forever changed the landscape of what we do online and how Brisbane and Gold Coast business leaders market their brands and products or services. The way video is implemented is constantly changing and evolving to take advantage of new technologies, and the current trends of social media and SEO algorithms.

As a leading Gold Coast Video Production Company, we at Caldwell Entertainment (CE) have loved shooting Music Videos, Corporate Content, Testimonials and other Video Marketing Materials throughout our home city.

As a leading Brisbane Video Production Company, we at Caldwell Entertainment (CE) have loved shooting Music Videos, Corporate Content, Testimonials and other Video Marketing Materials throughout the riverside city.

Many people often wonder what goes into making a live action video, and in this blog post we are taking you through our process for how it’s done here at Caldwell Entertainment (CE).

Being a leading Australian Video Production Company for over 10 years has given us at Caldwell Entertainment (CE) a solid undearstanding on how any Gold Coast or Brisbane business should use Video when communicating their messages.

A lot of people are unsure of all that goes into an animation. We’ve written this blog to shed some light on this popular style of video production for businesses. These are the steps that we (Caldwell Entertainment) follow to get your Gold Coast or Brisbane animated video from conception to completion.

Wanting to make your own video content on the go? Here’s some handy helpers from the Brisbane and Gold Coast video production experts, Caldwell Entertainment (CE). Today’s smartphones are pretty impressive little video cameras, with reasonable image stabilisation and decent 4K video recording. Of course, smartphones are not going to replace professional-grade cameras and production equipment anytime soon, but we thought we would gather up some of the best apps to use when looking to create some fun video content on the move with your trusty smartphone!

“So what do you guys build websites?” “What about fix computers? All video production companies, get asked some seemingly quite funny questions from time to time. A bit of the confusion is understandable though when many of our competitors (calling themse

Picking the right Brisbane or Gold Coast video production company to work with can seem like a daunting task.

Video is fast becoming a standard feature of our daily lives, and for marketing Gold Coast and Brisbane businesses, Video is practically essential for creating brand awareness and traction online.

We understand this can be a bit of daunting thing to jump into, and choosing the right production company is a crucial first step.

Moments - CE - August 2018 Video 2

Moments - CE - August 2018 Video 1

This year, we’re excited to make the move over to 4K Cinema Cameras and 4K Post Production Suites. As a team ahead of the curve, we will be one of the first production companies...

Often, our competitors price according to how they feel on the day, how much they currently need your business, even how much they think you or your business is worth. Don’t just take our word for it, have a look online and see how many actually put their pricing on their website?

video: CE - The Little Things We Do - Moments

video: CE - I Wanna Go Viral - Moments

Video: The Video Making Process - Moments

Video: Bigger Isn’t Always Better - Moments

What Do I Talk About?

Video: Dos & Donts for Video Production

Video: 5 Steps For Engaging A Video Production Company

In this blog, we’ll be exploring the benefits of TV or Cinema Advertising as well as correcting some myths surrounding it. Visit us to get information!

One of the most commonly asked questions when we’re approached to create content is “what do I need to do” or some variation of that. With a full service production company like CE, you don’t have to worry about too much at all as we look after it all for you. However, there are some things worth considering before approaching any production company including...

“I Want It To Go Viral!” - this is a request most production companies frequently hear. Unfortunately though, there is never any guarantee a video will actually go viral, no matter what you do or who you use. Anyone who tells you they can or will make your video go viral is probably not being completely honest. However, there are some things you can do to give your video a better chance of going viral.

Let’s deal with what vlogging actually is first. Vlogging is Video-Blogging and much like a traditional blog, a vlog is great for SEO ranking and Social Media content. Where it differs from a blog is that in being in a video format, it is easier to consume and can be more engaging for a larger audience.

If you’re looking to capture testimonials, call Caldwell Entertainment. An experienced team will have a better chance of securing a winning testimonial.

More and more business owners are understanding the power of video, but many aren’t sure what to do with it online. In this article, we discuss some points to consider when engaging a production company to look after your corporate video for the web.

Many people still don’t fully understand what we filmmakers or videographers actually do and in what ways we may differ from one another. Below, we look at the process and stages involved in making great films and videos. But firstly, you need to understand how we differ from many of our competitors.

Businesses know video works and can secures ‘off the charts’ result - it’s evident by the funds business are willing to spend the ever growing demand for video content providers such as Caldwell Entertainment. However, you shouldn't just race off and get a video made. Why? Because a poorly developed video can be just as ineffective as no video at all. As one of our early mentors taught us, always ask the question, “What is the purpose of what I’m doing?” The answer to this question will tell you what type of video you need to do.

You’re probably looking at the title and wondering what this blog post might be about, but don’t worry, you don't have to marry us! We just wanted to put together a few tips and tricks for picking a brisbane videographer and then hiring them into the future.

Businesses are spending more than ever to secure content & respected Brisbane video production company such as CE are experiencing growth like never before.

During 2016, CE is proud to offer free Press Kits for artists doing music videos our Gold or Platinum packages. So, what is a press kit? A press kit is a document that showcases you and/or your band. It includes information such as bios, album reviews and stacks of artwork. These press kits are sent out to various media outlets such as newspapers, magazines, websites and TV. And from the information in these press kits, these outlets can generate a story about you. Let’s have a look at the components that we will be putting into your press kit.

Are you currently living in Gold Coast.? Caldwell Entertainment is professional Gold Coast videographers. We can make the your testimonial video appealing.

We know that you and/or your band want a production company that you can trust with sharing your creative vision when comes to developing your music video. We are that production company. Based in sunny South-East Queensland, we have worked alongside some incredible musical talent ranging from heavy metal groups to hip hop artists, pop divas and everything in between. We are able to offer many different styles of videos...

Do know who your target market is. Don’t make a video that is for “everyone”. Essentially you want to create a video that showcases your product or service to potential customers (not “everyone”). To do this you must ask yourself a critical question, who would be the people buying my product or service? This group of people is your target audience, and by identifying them you give your video purpose and direction.

Instagram is not simply a social media site where you can upload pictures of what you had for lunch, but is an effective marketing tool for your business. It is one of the most successful photo and video sharing applications around and boasts a healthy 300 million monthly active users. Instagram allows for you to showcase your products and services to directly update your customers. The accessibility of Instagram generates exposure to your business and drives awareness to your brand.

You may ask, what exactly is LinkedIn and what can it offer my business? Well, firstly it is important to understand that this site is not simply a social network for business users but rather is a global online network of influential people. Simply put, LinkedIn advertising reaches out exclusively to the key decision makers of a company and there are over eight million of these people on the site.