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LATEST NEWS

Keep up to date with the latest trends and tips in our industry through our blog posts below. For the latest media & press coverage on our projects, check out CE In the Media. Finally, don't forget to connect with us on FacebookTwitter and LinkedIn.

How Does Our Pricing Work? | Caldwell Entertainment

Understanding the pricing for video production can often feel like trying to find your way through a tricky maze. There are many factors to consider, each having its own effect on the final price. At Caldwell Entertainment, we aim to make this process easier for our customers. 

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Can You Create Vertical Videos | Videos on Social Media

As technology and user habits evolve, so do the ways we consume content. One significant shift in recent years is the rise of vertical videos on social media platforms. With their mobile-friendly format and high engagement rates, these videos have become an essential tool for businesses looking to connect with their audiences in a meaningful way.

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Corporate Video Production Services: Elevate Your Brand Messaging

Corporate video production is pivotal in today's digital age, offering a means to effectively communicate a brand's message through visual storytelling. These videos, ranging from testimonials to product launches, capitalize on the emotional power of visuals, colors, and sounds. High-quality production enhances brand perception, and even with budget limitations, impactful content can be achieved. Future trends predict shorter, interactive, and personalized content, with technology like VR and AR becoming integral. Emphasis on diversity and inclusion is vital, with top brands already leading by example in their campaigns.

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Improve a Video Ad's Effectiveness in Post-Production

In today's fast-paced digital world, the significance of video content in marketing and branding cannot be overstated. As the demand for video content continues to surge, it's crucial to ensure that your video ads stand out and make a lasting impact. One of the key ways to achieve this is through effective post-production.

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Are Videos Good for SEO & Websites? | Caldwell Entertainment

Videos are good for SEO when used on your website and on video platforms like YouTube. When video is used on your business website, it helps to increase your visibility in search engines by enhancing your Search Engine Optimization in a number of ways. Here's how you can leverage video to help your SEO...

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What Are Ways I Can Target My Video to My Audience | CE

It is critical for Brisbane and Gold Coast business video production that it connects with the target audience and potential customers of the company. When it comes to components that can assist in appealing to your audience with your video, there are five key areas.

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What's Next After Getting Video Done | Caldwell Entertainment

So you’ve just got a new video made for your Gold Coast or Brisbane Business and are wondering what to do next. So you’ve just got a new video made for your business & are wondering what to do next. With so many online platforms & ways to distribute your video content. Read more!

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No Hidden Costs or Fine Print | Caldwell Entertainment

Nothing is more frustrating than discovering hidden costs applied to your invoice without prior mention, or some fine print that limits use of the video you just paid for. At Caldwell Entertainment (CE), we completely disagree with these practices and are proud to say that we have never (and will never) do these tricks to our clients.

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Why does Music Matters? | Caldwell Entertainment

We all know the importance music and sound design can have on a video. Whether it’s the amazing scores from film composers like Hans Zimmer, or the catchy tunes from a new iPhone commercial, music and sound makes a big difference!

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Social Media Videos Brisbane & Gold Coast

With social media demanding constant videos from Brisbane and Gold Coast businesses, although we all know we should be releasing content regularly, many of us don’t because of procrastination in trying to present a “perfect” image. Often, Gold Coast and Brisbane businesses assume that “safest” is best when it comes to video marketing online.

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Predicting the Future | Animation Production

A lot of people are unsure of all that goes into an animation. We’ve written this blog to shed some light on this popular style of video production for businesses. These are the steps that we (Caldwell Entertainment) follow to get your Gold Coast or Brisbane animated video from conception to completion.

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Caldwell Entertainment Handy Helpers in Australia

Wanting to make your own video content on the go? Here’s some handy helpers from the Brisbane and Gold Coast video production experts, Caldwell Entertainment (CE). Today’s smartphones are pretty impressive little video cameras, with reasonable image stabilisation and decent 4K video recording. Of course, smartphones are not going to replace professional-grade cameras and production equipment anytime soon, but we thought we would gather up some of the best apps to use when looking to create some fun video content on the move with your trusty smartphone!

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Caldwell Entertainment Offerings in Gold Coast & Brisbane

“So what do you guys build websites?” “What about fix computers? All video production companies, get asked some seemingly quite funny questions from time to time. A bit of the confusion is understandable though when many of our competitors (calling themse

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Video Products and Services | Caldwell Entertainment

Often, our competitors price according to how they feel on the day, how much they currently need your business, even how much they think you or your business is worth. Don’t just take our word for it, have a look online and see how many actually put their pricing on their website?

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Preparing For Production Company In Brisbane

One of the most commonly asked questions when we’re approached to create content is “what do I need to do” or some variation of that. With a full service production company like CE, you don’t have to worry about too much at all as we look after it all for you. However, there are some things worth considering before approaching any production company including...

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I Wanna Go Viral | Professional Video Production Company

“I Want It To Go Viral!” - this is a request most production companies frequently hear. Unfortunately though, there is never any guarantee a video will actually go viral, no matter what you do or who you use. Anyone who tells you they can or will make your video go viral is probably not being completely honest. However, there are some things you can do to give your video a better chance of going viral.

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Video Making Process | Video production Company Brisbane

Many people still don’t fully understand what we filmmakers or videographers actually do and in what ways we may differ from one another. Below, we look at the process and stages involved in making great films and videos. But firstly, you need to understand how we differ from many of our competitors.

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Using Video in Your Business | Caldwell Entertainment

Businesses know video works and can secures ‘off the charts’ result - it’s evident by the funds business are willing to spend the ever growing demand for video content providers such as Caldwell Entertainment. However, you shouldn't just race off and get a video made. Why? Because a poorly developed video can be just as ineffective as no video at all. As one of our early mentors taught us, always ask the question, “What is the purpose of what I’m doing?” The answer to this question will tell you what type of video you need to do.

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Go Beyond Just A Music Video With Caldwell Entertainment

During 2016, CE is proud to offer free Press Kits for artists doing music videos our Gold or Platinum packages. So, what is a press kit? A press kit is a document that showcases you and/or your band. It includes information such as bios, album reviews and stacks of artwork. These press kits are sent out to various media outlets such as newspapers, magazines, websites and TV. And from the information in these press kits, these outlets can generate a story about you. Let’s have a look at the components that we will be putting into your press kit.

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Why Caldwell Entertainment Is Hit With Music Artists

We know that you and/or your band want a production company that you can trust with sharing your creative vision when comes to developing your music video. We are that production company. Based in sunny South-East Queensland, we have worked alongside some incredible musical talent ranging from heavy metal groups to hip hop artists, pop divas and everything in between. We are able to offer many different styles of videos...

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Do's & Don'ts Of Creating Video | Caldwell Entertainment

Do know who your target market is. Don’t make a video that is for “everyone”. Essentially you want to create a video that showcases your product or service to potential customers (not “everyone”). To do this you must ask yourself a critical question, who would be the people buying my product or service? This group of people is your target audience, and by identifying them you give your video purpose and direction.

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Video liked On Instagram | Video Production Company Brisbane

Instagram is not simply a social media site where you can upload pictures of what you had for lunch, but is an effective marketing tool for your business. It is one of the most successful photo and video sharing applications around and boasts a healthy 300 million monthly active users. Instagram allows for you to showcase your products and services to directly update your customers. The accessibility of Instagram generates exposure to your business and drives awareness to your brand.

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