Go to top

LATEST NEWS

Keep up to date with the latest trends and tips in our industry through our blog posts below. For the latest media & press coverage on our projects, check out CE In the Media. Finally, don't forget to connect with us on FacebookTwitter and LinkedIn.

Corporate Video Production Services: Elevate Your Brand Messaging

Corporate video production is pivotal in today's digital age, offering a means to effectively communicate a brand's message through visual storytelling. These videos, ranging from testimonials to product launches, capitalize on the emotional power of visuals, colors, and sounds. High-quality production enhances brand perception, and even with budget limitations, impactful content can be achieved. Future trends predict shorter, interactive, and personalized content, with technology like VR and AR becoming integral. Emphasis on diversity and inclusion is vital, with top brands already leading by example in their campaigns.

Read More

Are Videos Good for SEO & Websites? | Caldwell Entertainment

Videos are good for SEO when used on your website and on video platforms like YouTube. When video is used on your business website, it helps to increase your visibility in search engines by enhancing your Search Engine Optimization in a number of ways. Here's how you can leverage video to help your SEO...

Read More

What If My Production Business Is Located in a Different Area?

We understand that it’s most convenient to choose a video production company that’s local to you. However, going with the most local one for everything may not be the best option. You could, for example, hire a local video production company to capture the content, but engage with a different one to edit it.

Read More

How Many People Are Needed To Make A Video?

The number of team or crew members that are required to create a video production depends on the complexity and scope of the project itself. For example, a TV Commercial (TVC) would typically require more crew members than coverage of a live conference.

Read More

Can’t We Just Put Up A Portable Green Screen In Our Office?

Occasionally we get asked this question and strongly advise against it. You might be thinking “why? Don’t plenty of YouTubers and the like do videos like that?” While some may, many if the most successful influencers have their own production teams and even purpose built facilities.

Read More

Will Video provide a Good Return on Investment for My Business?

Yes, if done right! Video production certainly can provide a good return of investment. We have stories to support this statement which will be discussed below. However, it's important to remember like any marketing effort, if you don’t get the content out there, it has no chance of being effective.

Read More

What are ways I can Target My Video to My Audience?

It is critical for Brisbane and Gold Coast business video production that it connects with the target audience and potential customers of the company. When it comes to components that can assist in appealing to your audience with your video, there are five key areas.

Read More

How Can My Video Stand Out from Competition?

What separates the best from the rest is how you stand out from the crowd. This is the mindset all Gold Coast or Brisbane businesses should adopt with their video content. Of course, it’s easier said than done.

Read More

How Smartphones Changed Video Production?

Today, smart phones are a critical component of our everyday lives. It's hard to imagine a world without them. Thanks to their easy use, regular availability and advanced technology; the smart phone has become the primary device on which people watch online video.

Read More

How Can I Use My Video on Multiple Platforms

One of the greatest things about video is its versatility. Unlike other forms of marketing that usually have only one form of destination, a video production for your Gold Coast or Brisbane business can go essentially anywhere from TV to Social Media, your website, Cinemas and more.

Read More

Rules for Showing Other Brands & People in your Business Video

We understand it may seem harmless to feature logos of brands in your Gold Coast or Brisbane video production. You may even feel it provides them free advertising. However, many major businesses will not see it this way and may, at a minimum, seek to stop your video from being shown.

Read More

Who owns the video of my Gold Coast and Brisbane business?

Issues relating to copyright for your Gold Coast or Brisbane Business video production can result in major headaches. Being unable to use your marketing content for a potential myriad of copyright reasons has rendered the material essentially useless for many Brisbane or Gold Coast businesses.

Read More

What Music Can I Use in My Video? I Caldwell Entertainment

Music is a critical part of any Gold Coast or Brisbane Business Video Production. It sets the mood and tone for your content along with helps move the audience through the information. Unfortunately, due to copyright law, you can’t just use whatever music you’d like.

Read More

How Can I Get People to Actually Watch My Video?

Making a video that nobody watches is a common concern for many Gold Coast and Brisbane businesses. However, with modern technology, it is easier than ever to target your content specifically to the potential customers you want to see and hear your message.

Read More

Video Facts and Stats | Caldwell Entertainment

With the rise of social media and apps like Snapchat, Instagram and Facebook, Gold Coast and Brisbane business leaders are looking at new and exciting ways to engage their audience online. It’s no secret that video has become somewhat of a staple in our lives and with the way things are going, it looks like it’s presence is only going to continue to expand.

Read More

Video Ecosystem For Online Viewing | Caldwell Entertainment

Social Media platforms have forever changed the way Gold Coast and Brisbane businesses use Video Advertising and connect with their audiences online. With the resulting high demand for online Gold Coast and Brisbane Video Content, making sure your video is accessible through as many platforms as possible is crucial in gaining widespread engagement for your brand.

Read More

I Got My Video Done, Now What? | Caldwell Entertainment

So you’ve just got a new video made for your Gold Coast or Brisbane Business and are wondering what to do next. So you’ve just got a new video made for your business & are wondering what to do next. With so many online platforms & ways to distribute your video content. Read more!

Read More

No Hidden Costs or Fine Print | Caldwell Entertainment

Nothing is more frustrating than discovering hidden costs applied to your invoice without prior mention, or some fine print that limits use of the video you just paid for. At Caldwell Entertainment (CE), we completely disagree with these practices and are proud to say that we have never (and will never) do these tricks to our clients.

Read More

Why does Music Matters? | Caldwell Entertainment

We all know the importance music and sound design can have on a video. Whether it’s the amazing scores from film composers like Hans Zimmer, or the catchy tunes from a new iPhone commercial, music and sound makes a big difference!

Read More

Social Media Videos Brisbane & Gold Coast

With social media demanding constant videos from Brisbane and Gold Coast businesses, although we all know we should be releasing content regularly, many of us don’t because of procrastination in trying to present a “perfect” image. Often, Gold Coast and Brisbane businesses assume that “safest” is best when it comes to video marketing online.

Read More

Latest Video Trends Brisbane & Gold Coast | Caldwell Entertainment

Video has forever changed the landscape of what we do online and how Brisbane and Gold Coast business leaders market their brands and products or services. The way video is implemented is constantly changing and evolving to take advantage of new technologies, and the current trends of social media and SEO algorithms.

Read More

Predicting the Future | Animation Production

A lot of people are unsure of all that goes into an animation. We’ve written this blog to shed some light on this popular style of video production for businesses. These are the steps that we (Caldwell Entertainment) follow to get your Gold Coast or Brisbane animated video from conception to completion.

Read More

Caldwell Entertainment Handy Helpers in Australia

Wanting to make your own video content on the go? Here’s some handy helpers from the Brisbane and Gold Coast video production experts, Caldwell Entertainment (CE). Today’s smartphones are pretty impressive little video cameras, with reasonable image stabilisation and decent 4K video recording. Of course, smartphones are not going to replace professional-grade cameras and production equipment anytime soon, but we thought we would gather up some of the best apps to use when looking to create some fun video content on the move with your trusty smartphone!

Read More

Caldwell Entertainment Offerings in Gold Coast & Brisbane

“So what do you guys build websites?” “What about fix computers? All video production companies, get asked some seemingly quite funny questions from time to time. A bit of the confusion is understandable though when many of our competitors (calling themse

Read More

Video Products and Services | Caldwell Entertainment

Often, our competitors price according to how they feel on the day, how much they currently need your business, even how much they think you or your business is worth. Don’t just take our word for it, have a look online and see how many actually put their pricing on their website?

Read More

Preparing For Production Company In Brisbane

One of the most commonly asked questions when we’re approached to create content is “what do I need to do” or some variation of that. With a full service production company like CE, you don’t have to worry about too much at all as we look after it all for you. However, there are some things worth considering before approaching any production company including...

Read More

I Wanna Go Viral | Professional Video Production Company

“I Want It To Go Viral!” - this is a request most production companies frequently hear. Unfortunately though, there is never any guarantee a video will actually go viral, no matter what you do or who you use. Anyone who tells you they can or will make your video go viral is probably not being completely honest. However, there are some things you can do to give your video a better chance of going viral.

Read More

What Is Vlogging And Should I Be Doing It?

Let’s deal with what vlogging actually is first. Vlogging is Video-Blogging and much like a traditional blog, a vlog is great for SEO ranking and Social Media content. Where it differs from a blog is that in being in a video format, it is easier to consume and can be more engaging for a larger audience.

Read More

Video Making Process | Video production Company Brisbane

Many people still don’t fully understand what we filmmakers or videographers actually do and in what ways we may differ from one another. Below, we look at the process and stages involved in making great films and videos. But firstly, you need to understand how we differ from many of our competitors.

Read More

Using Video in Your Business | Caldwell Entertainment

Businesses know video works and can secures ‘off the charts’ result - it’s evident by the funds business are willing to spend the ever growing demand for video content providers such as Caldwell Entertainment. However, you shouldn't just race off and get a video made. Why? Because a poorly developed video can be just as ineffective as no video at all. As one of our early mentors taught us, always ask the question, “What is the purpose of what I’m doing?” The answer to this question will tell you what type of video you need to do.

Read More

Go Beyond Just A Music Video With Caldwell Entertainment

During 2016, CE is proud to offer free Press Kits for artists doing music videos our Gold or Platinum packages. So, what is a press kit? A press kit is a document that showcases you and/or your band. It includes information such as bios, album reviews and stacks of artwork. These press kits are sent out to various media outlets such as newspapers, magazines, websites and TV. And from the information in these press kits, these outlets can generate a story about you. Let’s have a look at the components that we will be putting into your press kit.

Read More

Why Caldwell Entertainment Is Hit With Music Artists

We know that you and/or your band want a production company that you can trust with sharing your creative vision when comes to developing your music video. We are that production company. Based in sunny South-East Queensland, we have worked alongside some incredible musical talent ranging from heavy metal groups to hip hop artists, pop divas and everything in between. We are able to offer many different styles of videos...

Read More

Do's & Don'ts Of Creating Video | Caldwell Entertainment

Do know who your target market is. Don’t make a video that is for “everyone”. Essentially you want to create a video that showcases your product or service to potential customers (not “everyone”). To do this you must ask yourself a critical question, who would be the people buying my product or service? This group of people is your target audience, and by identifying them you give your video purpose and direction.

Read More

Video liked On Instagram | Video Production Company Brisbane

Instagram is not simply a social media site where you can upload pictures of what you had for lunch, but is an effective marketing tool for your business. It is one of the most successful photo and video sharing applications around and boasts a healthy 300 million monthly active users. Instagram allows for you to showcase your products and services to directly update your customers. The accessibility of Instagram generates exposure to your business and drives awareness to your brand.

Read More

Social Media Video Marketing Gold Coast

You may ask, what exactly is LinkedIn and what can it offer my business? Well, firstly it is important to understand that this site is not simply a social network for business users but rather is a global online network of influential people. Simply put, LinkedIn advertising reaches out exclusively to the key decision makers of a company and there are over eight million of these people on the site.

Read More