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LATEST NEWS

Keep up to date with the latest trends and tips in our industry through our blog posts below. For the latest media & press coverage on our projects, check out CE In the Media. Finally, don't forget to connect with us on FacebookTwitter and LinkedIn.

How Often Should I Be Updating My Videos?

In the fast-paced world of digital content, businesses must consistently update their video content to stay relevant. The frequency at which you should update your videos depends on multiple factors, including the size of your business, your target audience, and your content strategy. 

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Can You Make Us Viral?

The idea of creating a viral video is one that excites businesses, brands, and content creators alike. With the power of digital media, a well-crafted video can reach millions in a matter of hours, but achieving that level of exposure is often unpredictable. While no one can guarantee virality, there are proven strategies that increase the likelihood of a video spreading rapidly.

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What Is The Process of Making a Video?

Creating a video is an intricate and multi-faceted process that involves several stages, each requiring careful planning and attention to detail.  Whether it's for a business promotional video, a music video, or any other type of video production, understanding the process can make a world of difference in ensuring a smooth and successful project.

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Can You Get Music For My Video?

Creating captivating videos often hinges on a key element: music. Music breathes life into visuals, evoking emotions and making content memorable. Whether you’re crafting a promotional video, a short film, or a personal project, selecting the right soundtrack is critical. 

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I’m A Music Artist: Why Should I Choose You?

Creating music is a deeply personal and creative process. Every lyric, note, and melody you create is part of your story. As a music artist, every song you produce reflects your emotions, thoughts, and artistry. However, creating a great song is just the beginning in today's music industry. Standing out requires more.

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I’m a Lawyer: What’s the CE Point of Difference?

In the legal world, building trust and sharing your message clearly is very important. It's not just about showing you are an expert; it’s about connecting with people. Clients need to feel like you understand them, and this starts with how you communicate. However, standing out from the crowd can be hard for many law firms.

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How Does Our Pricing Work? | Caldwell Entertainment

Understanding the pricing for video production can often feel like trying to find your way through a tricky maze. There are many factors to consider, each having its own effect on the final price. At Caldwell Entertainment, we aim to make this process easier for our customers. 

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Can You Create Vertical Videos | Videos on Social Media

As technology and user habits evolve, so do the ways we consume content. One significant shift in recent years is the rise of vertical videos on social media platforms. With their mobile-friendly format and high engagement rates, these videos have become an essential tool for businesses looking to connect with their audiences in a meaningful way.

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Corporate Video Production Services: Elevate Your Brand Messaging

Corporate video production is pivotal in today's digital age, offering a means to effectively communicate a brand's message through visual storytelling. These videos, ranging from testimonials to product launches, capitalize on the emotional power of visuals, colors, and sounds. High-quality production enhances brand perception, and even with budget limitations, impactful content can be achieved. Future trends predict shorter, interactive, and personalized content, with technology like VR and AR becoming integral. Emphasis on diversity and inclusion is vital, with top brands already leading by example in their campaigns.

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Improve a Video Ad's Effectiveness in Post-Production

In today's fast-paced digital world, the significance of video content in marketing and branding cannot be overstated. As the demand for video content continues to surge, it's crucial to ensure that your video ads stand out and make a lasting impact. One of the key ways to achieve this is through effective post-production.

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Are Videos Good for SEO & Websites? | Caldwell Entertainment

Videos are good for SEO when used on your website and on video platforms like YouTube. When video is used on your business website, it helps to increase your visibility in search engines by enhancing your Search Engine Optimization in a number of ways. Here's how you can leverage video to help your SEO...

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What Are Ways I Can Target My Video to My Audience | CE

It is critical for Brisbane and Gold Coast business video production that it connects with the target audience and potential customers of the company. When it comes to components that can assist in appealing to your audience with your video, there are five key areas.

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What's Next After Getting Video Done | Caldwell Entertainment

So you’ve just got a new video made for your Gold Coast or Brisbane Business and are wondering what to do next. So you’ve just got a new video made for your business & are wondering what to do next. With so many online platforms & ways to distribute your video content. Read more!

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No Hidden Costs or Fine Print | Caldwell Entertainment

Nothing is more frustrating than discovering hidden costs applied to your invoice without prior mention, or some fine print that limits use of the video you just paid for. At Caldwell Entertainment (CE), we completely disagree with these practices and are proud to say that we have never (and will never) do these tricks to our clients.

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Why does Music Matters? | Caldwell Entertainment

We all know the importance music and sound design can have on a video. Whether it’s the amazing scores from film composers like Hans Zimmer, or the catchy tunes from a new iPhone commercial, music and sound makes a big difference!

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Social Media Videos Brisbane & Gold Coast

With social media demanding constant videos from Brisbane and Gold Coast businesses, although we all know we should be releasing content regularly, many of us don’t because of procrastination in trying to present a “perfect” image. Often, Gold Coast and Brisbane businesses assume that “safest” is best when it comes to video marketing online.

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Predicting the Future | Animation Production

A lot of people are unsure of all that goes into an animation. We’ve written this blog to shed some light on this popular style of video production for businesses. These are the steps that we (Caldwell Entertainment) follow to get your Gold Coast or Brisbane animated video from conception to completion.

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Caldwell Entertainment Offerings in Gold Coast & Brisbane

“So what do you guys build websites?” “What about fix computers? All video production companies, get asked some seemingly quite funny questions from time to time. A bit of the confusion is understandable though when many of our competitors (calling themse

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Video Products and Services | Caldwell Entertainment

Often, our competitors price according to how they feel on the day, how much they currently need your business, even how much they think you or your business is worth. Don’t just take our word for it, have a look online and see how many actually put their pricing on their website?

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I Wanna Go Viral | Professional Video Production Company

“I Want It To Go Viral!” - this is a request most production companies frequently hear. Unfortunately though, there is never any guarantee a video will actually go viral, no matter what you do or who you use. Anyone who tells you they can or will make your video go viral is probably not being completely honest. However, there are some things you can do to give your video a better chance of going viral.

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The Video Making Process: A Complete Guide

Many people still don’t fully understand what we filmmakers or videographers actually do and in what ways we may differ from one another. In fact, the world of video production can seem like a mystery to those who haven’t been involved in the process. 

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Using Video in Your Business | Caldwell Entertainment

Businesses know video works and can secures ‘off the charts’ result - it’s evident by the funds business are willing to spend the ever growing demand for video content providers such as Caldwell Entertainment. However, you shouldn't just race off and get a video made. Why? Because a poorly developed video can be just as ineffective as no video at all. As one of our early mentors taught us, always ask the question, “What is the purpose of what I’m doing?” The answer to this question will tell you what type of video you need to do.

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Components of Video Production | Caldwell Entertainment

In today’s fast-paced digital landscape, video has emerged as one of the most powerful tools for businesses to connect with their audience. With its ability to engage, inform, and inspire, video content has quickly become a cornerstone of effective marketing strategies. 

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Why Caldwell Entertainment Is Hit With Music Artists

We know that you and/or your band want a production company that you can trust with sharing your creative vision when comes to developing your music video. We are that production company. Based in sunny South-East Queensland, we have worked alongside some incredible musical talent ranging from heavy metal groups to hip hop artists, pop divas and everything in between. We are able to offer many different styles of videos...

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Video liked On Instagram | Video Production Company Brisbane

Instagram is not simply a social media site where you can upload pictures of what you had for lunch, but is an effective marketing tool for your business. It is one of the most successful photo and video sharing applications around and boasts a healthy 300 million monthly active users. Instagram allows for you to showcase your products and services to directly update your customers. The accessibility of Instagram generates exposure to your business and drives awareness to your brand.

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