With the rise of social media and apps like Snapchat, Instagram and Facebook, Gold Coast and Brisbane business leaders are looking at new and exciting ways to engage their audience online. It’s no secret that video has become somewhat of a staple in our lives and with the way things are going, it looks like it’s presence is only going to continue to expand.
With that in mind, let’s take a brief look at some interesting facts and stats about video from data sourced just last year:
ENGAGEMENT IS INCREASING
- Social videos generate 1200% more shares online than text and images combined!
- Videos on Facebook increase end user engagement by 33%
- The click-through rate increased by 13% when the word “video” is merely mentioned in an email’s subject line
TRAFFIC & SALES
- Embedded videos on websites can increase traffic by 55%
- Video can increase landing page conversions by 80% or more
- Marketers who use video grow revenue 49% faster than those who don’t use video
VIDEO MARKETING QUICK TIPS
- Nearly 50% of all video is watched on mobile devices, so optimising your video for this is something really worth considering.
- 85% of Facebook videos are watched without sound. So you’ll want to make sure your videos are visually engaging and captions are added.
- KEEP IT SHORT! Videos up to 2 minutes long get the most engagement. So do your best to stay under this duration.
With attention spans seemingly dropping more and more every year, using Gold Coast or Brisbane video marketing to promote your brand or service is critical in reaching as wide of an audience as possible.
At Caldwell Entertainment (CE), we can help with that.
In our history of well over a decade, we have created countless videos for a wide variety of Gold Coast and Brisbane businesses and even some Australia-wide and International clients and the feedback has been overwhelmingly positive as we deliver statistical results like the above. We love what we do in creating Gold Coast and Brisbane Video Production, and our talented team is always looking to the future and how we can use video to tell your story or deliver your brands message.
Video is here to stay, and the best is yet to come!
If you’d like to learn more about us and get your next big Gold Coast or Brisbane video underway, feel free to get in touch with the team at CE today. We would love to hear from you!
Caldwell Entertainment is a leader in Video Production throughout Brisbane and the Gold Coast. Our award-winning content is creative, innovative and unique. We are proud of our values, including operating with integrity, honesty and commitment to our clients and the work we do.
We believe video should be accessible to all businesses and artists within Queensland and Australia. As such, we offer affordable, value-driven production packages, starting with Moments at $177. We are passionate about our business and keen to discover how we can grow yours through what we do.