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What Music can I use in My Video?

Music is a critical part of any Gold Coast or Brisbane Business Video Production. It sets the mood and tone for your content along with helps move the audience through the information. Unfortunately, due to copyright law, you can’t just use whatever music you’d like. And no, the artist(s) and their publishers, etc likely won’t see your use of it as free advertising. Furthermore, contrary to popular opinion, there is no easy way around this. You can’t edit the music, perform it as a cover or use even a small portion of it.

When it come to music usage, you are only allowed to use tracks you either own or have the correct licensing for.

Copyright essentially means you own the work. Unless you paid someone to write, produce and record the track for you to own or you created the track yourself, you don’t have copyright over the work. The vast majority of Gold Coast or Brisbane businesses won’t pursue this avenue as it can be very expensive, time consuming and requires a skillset or networks most local business owners don’t have. That being the case, they generally turn to the other option which is licensing.

Licensing is essentially purchasing the rights to use the music. You don’t own the work, just a license to use the work for a specific purpose. With this method, we have access to thousands of tracks we can use on your Gold Coast or Brisbane business video production for no additional charge. If, however, there is a specific song you desire, we can look after the process in securing the license needed for you. Please note though that securing the rights to using popular tracks can cost up to tens of thousands of dollars. For projects that can’t spend that amount on music, we can secure licenses for production music which is often described as ‘soundalike content’ and serves as a middle ground between the stock library music we have access to and big pop songs. Typically, this production music will cost a few hundred dollars.

If you’d like to learn more about what music you can use for your next Brisbane or Gold Coast video production, please get in touch with us at caldwellentertainment.com.au.

Caldwell Entertainment is a Gold Coast and Brisbane Video Production Company excelling in the conception, creation and delivery of high quality video content. Our Clients include some of the most recognisable brands both around the world and throughout Brisbane and the Gold Coast. Video Production is one of the most effective marketing tools and we look forward to showing you how it can unleash your Gold Coast or Brisbane Business’ potential. We offer both Live Action and Animation services at our Brisbane and Gold Coast studio. And with prices starting from as little as $180 + GST, there has never been a better time to harness the power of video to grow your Brisbane or Gold Coast business. So get in touch with our team of friendly and professional Gold Coast and Brisbane videographers here at Caldwell Entertainment and let us uncover and showcase your business story through our Video Production.

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