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What is the Best Social Media Platform for Video?

Selecting which social media platform is the best for your Gold Coast or Brisbane business video production can be a daunting task. From Facebook, to YouTube, Instagram and everything in between - there is a lot to consider. The main question to answer is where is your target audience? The Gold Coast or Brisbane Video Production Company you choose should be able to advise you on what they would recommend for your Gold Coast or Brisbane video production. Here at Caldwell Entertainment, we are happy to do just that. Please keep reading for our more general findings and suggestions.

Over more recent years, Facebook appears to be more appealing to people over 35 while Instagram’s most engaged audiences seem to be in their 20’s and early 30’s. Twitter is popular for news, current affairs and quick opinions or takes while platforms such as Tik-Tok are the go-to for teens.

With all the various social media platforms out there, it is next to impossible for a small Gold Coast or Brisbane business to be active and effective on all of them. We strongly recommend choosing only 2 or 3 to focus on. If you’re not sure where to start, perhaps go with the biggest, which are Facebook and Instagram. Since Instagram is owned by Facebook, a huge advantage available to you is mirroring your content between both platforms, this makes things a lot easier. How it works, simply put, is if you post on Facebook, the platform gives you the option to post the exact same thing onto Instagram. This can be useful for exposure and to examine how well your Gold Coast or Brisbane business video productions performs on another platform. Once you are comfortable and have success on a particular platform, then you can branch out to other social media platforms and continue to grow your business.

For more specific advice around selecting the best social media platform to showcase your Gold Coast or Brisbane business video content, please feel free to contact us at caldwellentertainment.com.au.

Caldwell Entertainment is a Gold Coast and Brisbane Video Production Company excelling in the conception, creation and delivery of high quality video content. Our Clients include some of the most recognisable brands both around the world and throughout Brisbane and the Gold Coast. Video Production is one of the most effective marketing tools and we look forward to showing you how it can unleash your Gold Coast or Brisbane Business’ potential. We offer both Live Action and Animation services at our Brisbane and Gold Coast studio. And with prices starting from as little as $180 + GST, there has never been a better time to harness the power of video to grow your Brisbane or Gold Coast business. So get in touch with our team of friendly and professional Gold Coast and Brisbane videographers here at Caldwell Entertainment and let us uncover and showcase your business story through our Video Production.

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