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Caldwell Entertainment Business

What can Video do for Me and My Business?

Video Production is a critical component in the marketing mix for any modern Brisbane or Gold Coast business. There are three key benefits to having video content for your business:

  1. Potential for improved Google rankings (also known as Search Engine Optimization or SEO
  2. Potential for more engagement on Social Media
  3. Potential for increased brand awareness and building existing client relations

Let's take a look at each of these benefits in more detail:

Search Engine Optimization (SEO) helps your website to rank higher on sites such as Google and Bing. What’s this got to do with a Gold Coast or Brisbane business video production you might ask? Well, Google owns YouTube where many online videos are hosted, so if your business regularly uploads video content to YouTube, Google will like this and will push you higher in the rankings as they want to recommend sites and businesses that have fresh, new updates.

When it comes to Social Media, engagement is king for the algorithm. Facebook and other platforms will push posts that have likes, comments, etc higher in the newsfeeds. So, what posts are most likely to get these interactions? Video content is right up there!

Finally, we have brand awareness and building existing client relations. Not every business is concerned with being at the top of Google or amassing a heap of likes and comments on Social, but keeping people aware of your brand and looking after existing and potential clients with helpful content is critical. A Gold Coast or Brisbane Video Project completed by a reputable Production Company such as Caldwell Entertainment can keep your business at the forefront of potential customers minds. Video is also a great tool for staying in touch with existing clients via a mailing list or similar as you can use it to inform them of any new products or services you are offering and provide helpful tips or tricks, this is much more fun and entertaining than sending out a basic newsletter.

If you’d like to learn more about what video production can do for your Brisbane or Gold Coast business, please get in touch with us at caldwellentertainment.com.au.

Caldwell Entertainment is a Gold Coast and Brisbane Video Production Company excelling in the conception, creation and delivery of high quality video content. Our Clients include some of the most recognisable brands both around the world and throughout Brisbane and the Gold Coast. Video Production is one of the most effective marketing tools and we look forward to showing you how it can unleash your Gold Coast or Brisbane Business’ potential. We offer both Live Action and Animation services at our Brisbane and Gold Coast studio. And with prices starting from as little as $180 + GST, there has never been a better time to harness the power of video to grow your Brisbane or Gold Coast business. So get in touch with our team of friendly and professional Gold Coast and Brisbane videographers here at Caldwell Entertainment and let us uncover and showcase your business story through our Video Production.

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