Video is no longer just something people watch for fun. Today, it has become an important tool for every business that wants to grow. Businesses need more than just a website or social media page to connect with people.
If you are a business in Brisbane or the Gold Coast, using video can help you get more attention, build trust, and talk to your customers in a stronger and faster way.
If you are not using video to show your products or services, you are missing a big chance to grow. Every day, billions of videos are watched online. Millions of people interact with videos by liking, sharing, and commenting.
This shows how powerful video has become. People would rather watch a video than read long texts, and businesses that use videos often get more customers and sell more.
But why is video so powerful? Why do people spend so much time watching videos? And how can your business use this to grow faster?
Let’s look at the latest video stats and find out why Brisbane Video Production should be one of the top things you focus on to succeed today. So many Video Production Companies in Brisbane can help you create the best videos for your business.
Key Takeaways
- People spend an average of 3 hours and 50 minutes daily watching videos.
- Videos between 30 and 60 seconds tend to have the highest engagement rates.
- Brisbane Video Production significantly influences purchasing decisions, with 82% of consumers saying it helps them decide.
- By 2025, video is expected to account for 82% of all internet traffic.
Explosive Growth of Video Consumption
Video watching is growing faster than ever. Right now, people spend about 3 hours and 50 minutes every day watching videos. That’s a big part of their day spent just on videos! Even more interesting is that most videos people watch are only a few minutes long. Short videos are clearly more popular because they are quick and easy to watch.
Only 16% of people will watch a video that is longer than 30 minutes (eMarketer). This shows that people have shorter attention spans and prefer content that gets to the point quickly.
It’s not just about how much video people watch but also how long they stay. Videos that are 1 to 2 minutes long have a 56% average retention rate (Vidyard). This means more than half of the viewers stay and watch the full video if it’s short and interesting.
For businesses, this is good news. If you do video production in the Gold Coast, which is short, simple, and fun to watch, more people will pay attention. Short videos help you deliver your message faster and keep your audience interested.
Key Stats on Video Consumption
- Average time spent: 3 hours 50 minutes per day.
- Popular video lengths: Videos under 2 minutes have a 56% retention rate (Vidyard).
- User preferences: Most viewers prefer videos under 30 minutes (eMarketer).
Video Across Social Media and Other Platforms
Video is not just popular on websites; it’s everywhere across social media, too. People love to watch videos on different apps, and businesses can use this to reach more customers easily.
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YouTube: The Dominant Player
When we think about video platforms, YouTube is by far the biggest. It’s the second most visited website after Google, with users consuming over 1 billion hours of content every day. The platform’s wide variety of videos, including YouTube Shorts, is a big reason why it’s so successful, generating over 30 billion views daily.
YouTube’s Android app alone sees more than 10 trillion minutes of video watched every month (DataReportal), and 50% of the views happen on mobile phones.
It’s not just about the number of views. YouTube also gives businesses a great chance to reach new people. It’s the perfect place to share different types of videos, like product explainers and customer testimonials, which help customers learn more about what you offer.
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Facebook: A Video Content Hub
Facebook has been around for a long time, but it is still the biggest social media platform in the world. It has more than 3 billion active users. Out of these users, over 2 billion watch videos every month (Meta).
This makes Facebook a very important place for businesses that want more people to see them. Videos on Facebook work really well. In fact, video posts get 3 times more likes, comments, and shares than posts with just pictures or links (Emplifi).
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Other Social Media Platforms
YouTube and Facebook are the biggest platforms for video. But there are other places you should also think about for your Brisbane video production needs. Platforms like Instagram, TikTok, and even X (formerly Twitter) are great for sharing videos too.
These platforms are very popular, especially for short videos. Short videos on Instagram and TikTok are a great way to grab people’s attention quickly and keep them interested.
Stats on Social Media Video Engagement:
- Facebook video engagement: 3x higher than images and links (Emplifi).
- YouTube video performance: 1 billion hours of content consumed daily.
- Instagram and TikTok: These platforms are growing rapidly in video consumption, especially short-form content.
Video’s Impact on Purchasing Decisions
Videos are not just for fun. They also help people decide what to buy. About 82% of people say that watching a product video made them want to buy it (Wyzowl).
Also, 9 out of 10 marketers say that using videos has helped them make more money. This means that videos work really well when it comes to selling products or services.
If you have a business in Brisbane or the Gold Coast, using videos can help you get more customers. If you are not using videos, you could be losing sales.
Quick Facts About Videos and Buying:
- 82% of people say videos help them decide what to buy.
- 90% of marketers say videos give a good return on the money they spend (Wyzowl).
- Testimonial videos (where happy customers share their stories) and explainer videos (that show how a product works) are the most popular and best-performing types of videos.
The Best Video Length for Engagement
When it comes to video marketing, getting the length right is key. Studies show that videos between 30 and 60 seconds tend to have the highest engagement rates. These shorter videos provide just enough information to catch the viewer’s attention without losing their interest.
Videos between 1-2 minutes are also effective, but they may not get the same level of engagement as shorter videos. The good news is that videos under 30 seconds are also great for quick engagement.
Ideal Video Lengths
- Most effective: 30-60 seconds.
- Next best: 1-2 minutes.
- Short-form: 30 seconds or less—great for quick impact.
Video Marketing Statistics for 2025
Looking ahead, video marketing in 2025 is expected to continue its meteoric rise. In fact, video will account for 82% of all internet traffic by 2025 (Cisco). As more people choose to consume video over other content types, businesses will have even more opportunities to connect with their audience.
Future Video Stats
- Video traffic: Expected to make up 82% of all internet traffic by 2025 (Cisco).
- Consumer preference: Video content will continue to dominate online media consumption.
Understanding Video ROI: Why It Matters
Measuring video performance metrics is essential for understanding whether your video content is driving real results. Whether it's measuring engagement rates, watching patterns, or the conversion rate benchmarks, tracking these metrics can show you how your videos are performing.
Knowing how to track ROI for video marketing campaigns will help businesses set goals and improve their strategies. The ability to track video content ROI is a powerful tool for any marketer.
Key Video Performance Metrics
- Video engagement: Likes, shares, comments—key indicators of video success.
- Conversion rates: The percentage of viewers who take action after watching your video.
- Video performance tracking: Helps measure how your video content impacts sales and engagement.
Frequently Asked Questions (FAQs)
What is a good engagement rate for video content?
A good engagement rate for videos is usually between 1% to 5%. If your video gets lots of likes, comments, and shares compared to the number of views, it means your audience likes your content.
Does video help increase website conversion?
Yes, videos can help people trust your business and make faster decisions. Adding a good video to your website can increase your sales and leads.
Which video metrics actually matter?
Important video metrics include views, watch time, click-through rate, and conversions. These numbers show if people are watching, enjoying, and taking action after seeing your video.
Are short-form videos better than long videos for engagement?
Yes, short videos are usually better because they keep people’s attention. Videos under 2 minutes often get more likes, shares, and comments.
Is video content worth the investment in 2025?
Yes, video content is very valuable in 2025. More people prefer videos over reading, and businesses using videos are seeing better results and higher sales.
The Bottom Line on Video Marketing
Video is one of the best ways to market your business today. Platforms like YouTube, Facebook, and others allow you to reach more people. The numbers are clear—videos help you get more attention, more customers, and better sales.
Need help making a great video? Whether you need a Video Production Company Gold Coast or a Brisbane Video Production Company, Caldwell Entertainment is ready to help.
Contact us today, and let’s create a video that will get real results!