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What Are the Rules for Showing Other Brands or People in Your Gold Coast or Brisbane Business Video?

We understand it may seem harmless to feature logos of brands in your Gold Coast or Brisbane video production. You may even feel it provides them free advertising. However, many major businesses will not see it this way and may, at a minimum, seek to stop your video from being shown. The reason for this is that major brands (and even many smaller ones) want to be careful and have a say in what their businesses are being associated with. Your business may be a competitor to a company they have just entered into a joint venture with, putting them at risk of financial loss. Alternatively your demographic may not fit with theirs or they simply don’t align with your company values, etc.

If you would like any businesses branding or logo to appear in your Gold Coast or Brisbane video project, you must ask that company’s permission first. If they deny you or you don’t get an answer from someone with the authority to grant that permission, the best approach is to ensure their branding and logo are not visible in your Gold Coast or Brisbane video content. If a complete omission is not possible, that branding must be blurred out or otherwise concealed before your video production is released.

When it comes to featuring people in your Brisbane or Gold Coast video production, you need them to sign a talent release form. The purpose of this agreement is that it provides evidence proving that the individual understands they are participating in your Brisbane or Gold Coast video. If someone features in your project without their knowledge or permission, they could have the right to pursue legal action against you. If you do capture people that aren’t part of the production and you haven’t be able to secure a signed talent release from them, you can always blur their image or find some way to remove them from the edit.

At Caldwell Entertainment, we are happy to help you navigate the issues of people and brands in your content at the edit stage. If you are filming through us, this is the best way to proceed in ensuring you don’t have to be concerned about these factors in the edit. And of course if you are completing the whole production through us, you won’t have to worry about these things at all.

If you’d like to learn more, please get in touch with us at caldwellentertainment.com.au.

Caldwell Entertainment is a Gold Coast and Brisbane Video Production Company excelling in the conception, creation and delivery of high quality video content. Our Clients include some of the most recognisable brands both around the world and throughout Brisbane and the Gold Coast. Video Production is one of the most effective marketing tools and we look forward to showing you how it can unleash your Gold Coast or Brisbane Business’ potential. We offer both Live Action and Animation services at our Brisbane and Gold Coast studio. And with prices starting from as little as $180 + GST, there has never been a better time to harness the power of video to grow your Brisbane or Gold Coast business. So get in touch with our team of friendly and professional Gold Coast and Brisbane videographers here at Caldwell Entertainment and let us uncover and showcase your business story through our Video Production.


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