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THE LIVE ACTION PROCESS

LIVE ACTION

But first, what is live action? 

Simply put, it is anything with real (not hand-drawn or computer generated) key elements. 

Now that's out of the way, how do we put together a live action video? 

The process all starts with a discussion. Either over the phone or in person at your Brisbane or Gold Coast business, we talk about some key topics such as how involved you want to be with the production, who your audience or target market is, and how to get the best value out of your budget. 

Once this is all worked out, we will match you to one of our CE video packages that best fits your needs and budget (see our website - www.caldwellentertainment.com.au - for more information on our packages). Once you’ve decided to proceed, we will send you a deposit invoice, usually for 50% of the total, agreed upon amount so that we can get started (this is industry standard). 

Next, we will begin scripting your video. This will include what will be said and what will happen on screen in your video. If needed, we will create storyboards and other visual guides for what we are looking to achieve. We run these by you before proceeding to make sure you’re fully aware and happy with all we have planned. If you’re not sure about something we have put forward, we can make any changes you may like (within budget) for your satisfaction before we begin production and shooting. 

After you’ve approved the brief/script, we will organise any locations, equipment, lighting and any talent needed to bring your live action Brisbane or Gold Coast video production to life! 

Now it’s time for the main event, actually filming the content. Lights, camera, action! 

Once the shoot is over, it’s time for us to move on to editing. This is the time for us to get creative with the cutting and create a flow and direction that everyone’s happy with (you are more than welcome to be involved in this process, if not we will send you a private Vimeo link to make sure you are happy with everything before we move on to applying the finishing touches). 

At this point, Color grading, Visual FX and Sound design all take place to get the video looking and sounding it’s very best. 

Finally, completion! 

We export your completed video and deliver it you in both high-res and online file formats so it can be shared wherever you need it seen. 

Thanks for reading this blog, if you’d like to see the live action process for yourself, please check out our explainer video: https://vimeo.com/212444599 

For more information on our live action process, or our video production in general, please feel free to get in touch with us today!  

Caldwell Entertainment is a leader in Video Production throughout Brisbane and the Gold Coast. Our award-winning content is creative, innovative and unique. We are proud of our values, including operating with integrity, honesty and commitment to our clients and the work we do.

We believe video should be accessible to all businesses and artists within Queensland and Australia. As such, we offer affordable, value-driven production packages, starting with Moments at $177. We are passionate about our business and keen to discover how we can grow yours through what we do.

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