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A lot of people are unsure of all that goes into an animation. We’ve written this blog to shed some light on this popular style of video production for businesses. These are the steps that we (Caldwell Entertainment) follow to get your Gold Coast or Brisbane animated video from conception to completion. 

It all starts with a discussion 

This can be done over the phone or in person at your Gold Coast or Brisbane business. We work with you to figure out how involved you want to be, how to get the best value for what you’re after, and what’s the best style of animation for your specific video (ie handdrawn, motion graphics, etc). 

We will then work to determine which of our Gold Coast or Brisbane video production packages will work best for you and your budget. (see our website - www.caldwellentertainment.com.au - for more information on our packages). Once you have decided to proceed, we will send you a deposit invoice, typically for around 50% of the agreed upon total cost, so we can get started (this is industry standard). 

Next we will begin scripting the animation and work with you to make sure it’s exactly what you’re looking for and needing. Once you are happy with everything planned in this stage, we can then proceed forward with the animation production itself. 

This starts with character creation and voiceover. This is where character designs are created (if using handrawn animation) and recordings begin for any voiceovers (if required).

We check with you to ensure you’re happy with the look and sound of any and all characters before proceeding to the next step in the animation process. 

Next up, storyboarding (mostly only relevant for hand-drawn animation). This is where we will create a rough visual breakdown of what the characters will do, what will be said, and how the shot structure will work - it’s like a preview of what we’re thinking so there’s no disappointment in the end product. Once approved, we will move on to creating the backgrounds and assets for your animation. 

And then, it’s time to animate your characters (if hand-drawn)! 

This is when we bring everything to life and can see the characters start to express emotion and movement. This is a very time-consuming process as each frame has to be hand drawn by the artist/animator. For this reason, hand drawn animation is dearer than motion graphics animation. 

Next, we move on to Compositing. This is where we take everything from props, characters, backgrounds, etc and bring it all together into the scene. 

Once the compositing is complete, we will then move on to adding music and sound design. This is an important step, as it can elevate your video to the next level and really bring it all together. 

And the last step, completion! 

Your video is now ready for export, and we deliver it to you in both hi-res and online file formats. So you’re free to show it off in any way you choose. 

Thanks for reading this blog, if you’d like to see the animation process in action, please check out our explainer video: https://vimeo.com/212442804 

If you have any other questions in regards to our animation process, or our video production services in general, please don’t hesitate to contact us today! 

Caldwell Entertainment is a leader in Video Production throughout Brisbane and the Gold Coast. Our award-winning content is creative, innovative and unique. We are proud of our values, including operating with integrity, honesty and commitment to our clients and the work we do.

We believe video should be accessible to all businesses and artists within Queensland and Australia. As such, we offer affordable, value-driven production packages, starting with Moments at $177. We are passionate about our business and keen to discover how we can grow yours through what we do.

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