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Picking The Right Technology Horse

The film industry is fast-paced and can be a confusing world for folks outside the industry. The speed with which technologies arrive can be hard to keep up with, even for those of us within the industry - from 3D to VR, AR, HFR, HDR, 4K and more - what are the ones to use in your production and what is just a passing trend.

We help you make the decisions on which horses to back. Simply put, we take care of it all for you to ensure the product you receive is of the highest quality and future-proofed.

3D is a great example, when it came out there were many expensive camera offerings for it, however, we waited to see how the market would respond before forcing it on our clients. As you know, unfortunately, although we personally love it and it retains a small niche in Hollywood, 3D was a failure. Shooting particularly online content in it would have been completely pointless as no mainstream online digital devices (computer, smartphone, tablet, etc) have the 3D capability. Even modern smart TV’s are having this feature removed.

We do, however, strongly believe in 4K and HDR and are moving all our production pipelines to facilitate those technologies later this year. Everything done under our Custom, Gold, Silver and Bronze packages will have the option of being mastered in 4K while Moments will stay Full HD or 1080p as this is still the best option for online and social media which is where Moments is intended to be seen. We have made this decision for our clients so issues with buffering 4K can be avoided and Moments videos can be streamed by anyone with half-decent internet speeds.

At CE, we love new technologies but we’re big believers in that it has to enrich the client’s stories and not bring barriers to being viewed. We pride ourselves in picking technologies that are here to stay so our clients content is always future proofed.

Caldwell Entertainment is one of the leaders in Video Production throughout Brisbane and the Gold Coast. CE prides itself on creativity, innovation, and integrity. We believe the video is one of the greatest communication tools ever invented, and we strive to provide unique, yet affordable, production solutions to our clients. We offer a range of packages, starting with Moments at an entry-level price point of $147, which are specially designed for small to medium-sized businesses. We have the experience and knowledge to ensure you get a video that delivers when it comes to results for your business!

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