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Making Content For Australian Audiences

Making Content For Australian Audiences | Caldwell Entertainment

Being a leading Australian Video Production Company for over 10 years has given us at Caldwell Entertainment (CE) a solid understanding on how any Gold Coast or Brisbane business should use Video when communicating their messages. 

Aussies don’t like anything that comes across as “fake” or “over the top”. In your obligation-free Gold Coast or Brisbane video marketing strategy session, the CE team will usually advise not to have any content that could come across like this, unless it is needed for effect. Australian audiences are more subtle than many of those in other territories and they like content to come across as genuine and humble. We can ensure it will appeal to their sensibilities through shot choices during production and editing along with music selections whilst in the post-production process. 

When it comes to humour, Australian Audiences tend to be drier than other Western audiences. This is relevant if you’re trying to make a “viral” Gold Coast or Brisbane business video as the ability to go viral is often directly related to how funny or controversial the content is. Regarding the controversy, Australians are typically more attracted to loveable larrikins as opposed to total troublemakers. Therefore, picking the right dialogue and having a humorous component to your Gold Coast or Brisbane Video Production that is looking to create some controversy to go viral is critical. 

At CE we know how to craft your Gold Coast or Brisbane business videos to be marketing assets that will appeal to and gain traction with local, Australian audiences and deliver solid results. We’d love to be your Gold Coast or Brisbane Video Production Company of choice, so please don’t hesitate to get in touch today to arrange your obligation and cost-free video marketing strategy session. 

Caldwell Entertainment is a leader in Video Production throughout Brisbane and the Gold Coast. Our award-winning content is creative, innovative and unique. We are proud of our values, including operating with integrity, honesty and commitment to our clients and the work we do.

We believe video should be accessible to all businesses and artists within Queensland and Australia. As such, we offer affordable, value-driven production packages, starting with Moments at $177. We are passionate about our business and keen to discover how we can grow yours through what we do.


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