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How have Smart Phones changed Video Production?

Today, smart phones are a critical component of our everyday lives. It's hard to imagine a world without them. Thanks to their easy use, regular availability and advanced technology; the smart phone has become the primary device on which people watch online video. Because of this, many Gold Coast and Brisbane production companies, including us, have taken a mobile first approach to content creation. So, what does this mean exactly?

The first aspect of a mobile first is the presentation of the content. Most videos are shot and designed for a horizontal presentation but mobile devices are typically vertical. Therefore, the best practice has become shooting or designing content that can be used in either horizontal or vertical formats and that’s exactly what we do here at Caldwell Entertainment.

Over the last five years, the use of Subtitles has boomed. This is due to the fact that most of the advertising or marketing content created today, has to have social media news feed in mind, which are often muted. Having subtitles allows your brand’s message to get across no matter what setting the viewer is in. Many audiences report ultimately watching a video because they were drawn in by what the subtitles were saying. Therefore without these subtitles, the viewer may have just scrolled past the content, not looking at it. If you’re looking for subtitles on your project, look no further than Caldwell Entertainment as we can assist you in setting up the free subtitling function on Facebook and YouTube or we can complete the subtitling for you with our almost 100% accuracy.

The final element in which today’s mobile first approach has affected Video Production is Shot Composition. Closeups and medium profiles are most effective when viewing content on mobile. If you shoot in wide, it could be difficult for people to view the detail in your content.

If you’d like to learn more about how smart phones have changed video production, please get in touch with us at caldwellentertainment.com.au Caldwell Entertainment is a Gold Coast and Brisbane Video Production Company excelling in the conception, creation and delivery of high quality video content. Our Clients include some of the most recognisable brands both around the world and throughout Brisbane and the Gold Coast. Video Production is one of the most effective marketing tools and we look forward to showing you how it can unleash your Gold Coast or Brisbane Business’ potential. We offer both Live Action and Animation services at our Brisbane and Gold Coast studio. And with prices starting from as little as $180 + GST, there has never been a better time to harness the power of video to grow your Brisbane or Gold Coast business. So get in touch with our team of friendly and professional Gold Coast and Brisbane videographers here at Caldwell Entertainment and let us uncover and showcase your business story through our Video Production.

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