It’s a term that often causes great confusion when it comes to understanding what you can and can’t include in your Gold Coast or Brisbane video production.
Many clients have come to us asking if they are allowed to use popular music, show other brand logos, display artwork, etc in their current video project.
Unfortunately, unless you own or have licence to use the work, you may be breaching copyright laws and therefore making yourself potentially vulnerable to a lawsuit.
“But I’m giving them free advertising.”
Unfortunately, this is not the way they may see it. Sadly, this frequently heard quote demonstrates a common misconception that has landed many people around the world in a lot of legal trouble.
The artists or companies who you’re providing “free advertising” to may in fact feel you’re leveraging their work to benefit yourself without compensation. They may also feel that your Gold Coast or Brisbane business values are not compatible with theirs. Finally, they have their own image to protect and marketing strategies they may wish to implement without distraction.
Ultimately, it all boils down to the fact that you simply can’t show any content that isn’t yours (through Intellectual Property ownership or licensing), despite your rationale behind it.
If you are caught using copyrighted material in your video, there are many possible actions that could be taken against you. A opyright infringement could mean YouTube removes your video and there could also be a “cease and desist” which would render your video completely unusable in its current state. Even worse, your Gold Coast or Brisbane business could be sued.
If you don’t take advantage of our cost and obligation free meeting offer, we suggest playing it safe by making sure everything you are using in your video is either original content created entirely by you or is licensed properly for your use.
However, if you do choose CE, we can take care of any copyright concerns by ensuring that your video is ready for you to use anywhere online through creating completely original content and securing the correct licences for any copyrighted content. As one of the only full service Queensland Production Companies, we also have access to a fantastic library of royalty free music and exceptional stock footage that can be used within your Gold Coast or Brisbane video at no extra cost to you.
For more information on what we can do for your Gold Coast or Brisbane business through video, please give us a call today!
Caldwell Entertainment is a leader in Video Production throughout Brisbane and the Gold Coast. Our award-winning content is creative, innovative and unique. We are proud of our values, including operating with integrity, honesty and commitment to our clients and the work we do. We believe video should be accessible to all businesses and artists within Queensland and Australia. As such, we offer affordable, value-driven production packages, starting with Moments at $177. We are passionate about our business and keen to discover how we can grow yours through what we do.