Can I Just Make a Video Myself?
The short answer is YES; you can make a video yourself. However, there can be a number of drawbacks to taking this approach. So, what are the drawbacks and when is it a good idea to take a DIY approach to your Gold Coast or Brisbane business video productions?
The biggest drawback in creating your own major videos (such as content introducing your potential customers to a new product or service for the first time, or worse, content highlighting your brand and/or it’s achievements) can be that it has a negative impact rather than the more likely positive one desired. The reason for this is that unless the sound and visuals are top notch, with professional editing to back it all up, a DIY video can make your Brisbane or Gold Coast business look cheap. As we’re sure you would agree, it is hard to chart good money if your brand looks cheap and nasty. If looking at a DIY video, a client may assume you either don’t have a lot of business (aren’t successful) and therefore can’t afford a video or you don’t have enough confidence or belief in your business to invest in it.
Unfortunately many Gold Coast or Brisbane businesses implement the DIY strategy for everything as they retain an old mindset that video production remains an expensive investment. However, with modern technology, video production has significantly reduced in cost. At Caldwell Entertainment, most of our clients spend under $3000 on their Gold Coast or Brisbane Business Video and our most popular packages remain under $1500. For the very budget concise, we have packages starting from just $180 plus GST. Hopefully seeing these figures helps to dispel the myth that video production is something only accessible to the wealthiest of businesses.
So, when is a good opportunity to create my own videos? Research has shown that the DIY content path can work well on social media if you are capturing testimonials, “behind the scenes” at your workplace or events and milestones for your Gold Coast or Brisbane business. In short, it is great for capturing moments that might be more fleeting and could be missed if you have to get a video production company out every time to capture them. However, for major videos on your website, on TV or in Cinemas, you definitely should at least talk to a professional Brisbane or Gold Coast video production company such as Caldwell Entertainment.
Hiring a video production company you trust to create the first and most critical videos your potential clients see is key to having a valued brand. We’d love to be considered in your search for a Gold Coast or Brisbane video production team, so please don’t hesitate to contact us through caldwellentertainment.com.au for an obligation-free chat.
Caldwell Entertainment is a Gold Coast and Brisbane Video Production Company excelling in the conception, creation and delivery of high quality video content. Our Clients include some of the most recognisable brands both around the world and throughout Brisbane and the Gold Coast. Video Production is one of the most effective marketing tools and we look forward to showing you how it can unleash your Gold Coast or Brisbane Business’ potential. We offer both Live Action and Animation services at our Brisbane and Gold Coast studio. And with prices starting from as little as $180 + GST, there has never been a better time to harness the power of video to grow your Brisbane or Gold Coast business. So get in touch with our team of friendly and professional Gold Coast and Brisbane videographers here at Caldwell Entertainment and let us uncover and showcase your business story through our Video Production.