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Can and should I use Stock Footage for My Business Video?

Stock Footage can be a popular tool for when content is needed quickly. However, it is not a silver bullet that should be used for everything. There are a number of pros and cons that should be considered before implementing stock footage into your Gold Coast or Brisbane Business Video Production. Advantages of using stock footage include; it is quick to source, relatively cheap and doesn’t require working through challenges of location availability, talent scheduling, etc . Some of the disadvantages include; often complex copyright and/or licensing terms which can render your project unusable or ultimately become more expensive than just filming it with a Gold Coast or Brisbane Production Company.

If you do decide to use stock footage, it is important to ensure the stock footage you choose matches up or blends in with the rest of the content in your video. It should be a similar frame rate and resolution from a technical aspect and have a similar colour palette and general feel or tone from a creative perspective. Failing to find stock footage that merges in seamlessly will make your Gold Coast or Brisbane Business Video feel disjointed at best or unprofessional and cheap at worst which could lower the perception of your brand.

Whilst you can search for your own stock footage, you may find it more cost effective to use a Gold Coast or Brisbane Video Production Company such as Caldwell Entertainment for putting together your project that is utilising stock footage. This is because we already have access to several large stock footage libraries and can find you the clips that are needed without you having to buy or subscribe to those libraries yourself. Our packages for editing only starts from $250 + GST.

If you’d like to learn more about using stock footage for your next Gold Coast or Brisbane video production, please get in touch with us at caldwellentertainment.com.au.

Caldwell Entertainment is a Gold Coast and Brisbane Video Production Company excelling in the conception, creation and delivery of high quality video content. Our Clients include some of the most recognisable brands both around the world and throughout Brisbane and the Gold Coast. Video Production is one of the most effective marketing tools and we look forward to showing you how it can unleash your Gold Coast or Brisbane Business’ potential. We offer both Live Action and Animation services at our Brisbane and Gold Coast studio. And with prices starting from as little as $180 + GST, there has never been a better time to harness the power of video to grow your Brisbane or Gold Coast business. So get in touch with our team of friendly and professional Gold Coast and Brisbane videographers here at Caldwell Entertainment and let us uncover and showcase your business story through our Video Production.

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