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5 Tips to Standing Out from the Crowd


Research shows that over 45% of people globally watch more than an hour of Facebook or YouTube videos each week. More than 500 million hours of videos are watched on YouTube each day! 

With so many videos (including those from Gold Coast or Brisbane Businesses competing with yours) appearing online, standing out from the crowd is vital in ensuring your Gold Coast or Brisbane Business Video Content gets noticed.

Though it can be unpredictable on just how well a video is received, there are steps you can take to help make your content stand out from the crowd. 


This is something that many Brisbane or Gold Coast businesses don’t seem to consider with their Video Productions but definitely should. It seems many people simply wish to copy the latest popular Gold Coast or Brisbane Video and mimic those video’s messaging. Although we can emulate other videos, this isn’t the best long term plan for your Video Marketing Strategy as the time will come that audiences clue in to what is happening and your content will ultimately be overlooked as it is perceived as a copy.

For your video to make a splash, it’s important you choose a Gold Coast or Brisbane Video Production Company such as Caldwell Entertainment (CE) that thinks outside the box and can create something that is unique to you and your brand.


While it can be a bit scary to go against the herd and move away from something that’s “tried and tested” or “safe”, taking some risks will allow your Gold Coast or Brisbane Company to stand out from the rest. Throughout history, all of the greatest ideas and industry leaders were formed from taking risks and going against the current way of thinking. Taking some risk with your Brisbane or Gold Coast Video Production will also greatly increase its chances of going viral. Who wants to watch a “boring” Gold Coast or Brisbane Corporate Video? Thankfully, at CE, we don’t do boring! 


When it comes to promoting your Gold Coast or Brisbane brand or business, having quality Video Content that looks and sounds great is crucial. Nothing distracts more than poor audio or visual quality. Even average content can reflect very negatively on your business. At CE, we deliver exceptional results with world-class production values that guarantees your Brisbane or Gold Coast Video will look and sound the very best! 


The way SEO and online analytics work, having consistent content is very important to ensure a steady flow of online traffic to your website or business. You want to keep engagement high and content plentiful to stand out in this fast-moving online ecosystem. 


When all is said and done, people want to be entertained. They want to feel engaged with your content and ready to make an enquiry, if not yet a purchase, with you. Get CE and we will get your audience! 

At CE, we get to know your brand thoroughly so we can work with you and present fresh, exciting ways to approach your Gold Coast or Brisbane Video Productions. Our incredibly talented and passionate team are ready to help you set yourself apart from the crowd, and deliver a video that makes a splash!  

For more information, don’t hesitate to give us a call today!

Caldwell Entertainment is a leader in Video Production throughout Brisbane and the Gold Coast. Our award-winning content is creative, innovative and unique. We are proud of our values, including operating with integrity, honesty and commitment to our clients and the work we do.

We believe video should be accessible to all businesses and artists within Queensland and Australia. As such, we offer affordable, value-driven production packages, starting with Moments at $177. We are passionate about our business and keen to discover how we can grow yours through what we do.

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