Instagram is not simply a social media site where you can upload pictures of what you had for lunch, but is an effective marketing tool for your business. It is one of the most successful photo and video sharing applications around and boasts a healthy 300 million monthly active users. Instagram allows for you to showcase your products and services to directly update your customers. The accessibility of Instagram generates exposure to your business and drives awareness to your brand. One of the successes of Instagram posts is that they are constantly highly visible with every single one of your posts appearing in the feeds of every single one your followers. Instagram posts are not archived and don’t get buried under other people’s posts. A user simply scrolling through your page will showcase all of your public uploads. With the mammoth volume of users, we’re sure that many of your target audience is using Instagram! It serves as an opportunity to cultivate brand awareness and develop loyal customers with whom an emotional connection can be created.
Video on Instagram has opened the doors for a lot of new opportunities in social marketing. With the short attention span of many users, you need to create content that conveys as much of the personality of your brand as possible. One of the best ways to get started with video marketing may be to give your consumers a behind-the-scenes look at your business. This can include how you make your products, what a day in the office looks like or a backstage look at a company event. By doing something like this, you are helping your audience feel connected to your brand. You may also look at a more traditional advertising methodology as 15 to 30 seconds can provide a great insight into the personality of your business as well as the unique qualities of it.
We love producing creative, quality content for our clients. All of our videos, however small, are shot in full HD meaning that your video will look great. Our team can edit your video so that you have a powerful and engaging 15 to 30 second advertisement that your customers are lining up to hit the like button on.
Caldwell Entertainment is a creative and innovative video production company Brisbane and the Gold Coast, specialising in corporate and entertainment videos. With a range of packages, starting from just $490, especially designed for small to medium businesses and entertainment artists, we have the solutions and experience to ensure you have success generating video content no matter what type of video you go with. Whatever your questions, we have the answers, so feel free to get in touch. We love sharing our passion and helping others through Gold Coast animated video!