Price Range: $3,000 approx
What Client Was Looking For: McLaughlins Lawyers had done a sponsorship of the Gold Coast Arts Centre and needed a commercial to play at the cinemas there asap - so we had a very short turnaround time to get it all done.
How We Went About Achieving That: Because McLaughlins wanted to appeal to a large demographic of "everyday" people we looked first at the aspects, real or imagined, that average people feared with approaching a lawyer. Many people felt lawyers were unapproachable, "snobby" or generally "scary". So we set about creating a commercial that showed them as friendly, local and very approachable seeing as they walk the same iconic local areas that Gold Coasters are familiar with.
Our Thoughts: We were thrilled with the final commercial, believing it to be one of our best. We were delighted with how big it felt on a relatively small budget and this is thanks in part to our choices of location which we negotiated with Gold Coast Council.
Client Thoughts: "We recently engaged Steven and his team to create a cinema ad for us. The whole process was made very easy due to their professionalism whilst still ensuring we all had lots of fun and felt like movie stars for the day! We received lots of positive feedback from viewers and were very happy with the outcome" - Sophie Pearson & Ian Kennedy.