Go to top
Latest News

Keep up to date with the latest trends and tips in our industry through our blog posts below. For the latest media & press coverage on our projects, check out CE In the Media. Finally, don't forget to connect with us on Facebook, Twitter and LinkedIn.

Preparing for A Production Company

One of the most commonly asked questions when we’re approached to create content is “what do I need to do” or some variation of that. With a full service production company like CE, you don’t have to worry about too much at all as we look after it all for you. However, there are some things worth considering before approaching any production company including...

Read More

I Wanna Go Viral

“I Want It To Go Viral!” - this is a request most production companies frequently hear. Unfortunately though, there is never any guarantee a video will actually go viral, no matter what you do or who you use. Anyone who tells you they can or will make your video go viral is probably not being completely honest. However, there are some things you can do to give your video a better chance of going viral.

Read More

What is Vlogging and should I be doing it?

Let’s deal with what vlogging actually is first. Vlogging is Video-Blogging and much like a traditional blog, a vlog is great for SEO ranking and Social Media content. Where it differs from a blog is that in being in a video format, it is easier to consume and can be more engaging for a larger audience.

Read More

Capturing Awesome Testimonials

If you’re looking to capture testimonials, call Caldwell Entertainment. An experienced team will have a better chance of securing a winning testimonial.

Read More

Creating Web Business Video Correctly

More and more business owners are understanding the power of video, but many aren’t sure what to do with it online. In this article, we discuss some points to consider when engaging a production company to look after your corporate video for the web.

Read More

The Video Making Process

Many people still don’t fully understand what we filmmakers or videographers actually do and in what ways we may differ from one another. Below, we look at the process and stages involved in making great films and videos. But firstly, you need to understand how we differ from many of our competitors.

Read More

Using Video in Your Business the Right Way

Businesses know video works and can secures ‘off the charts’ result - it’s evident by the funds business are willing to spend the ever growing demand for video content providers such as Caldwell Entertainment. However, you shouldn't just race off and get a video made. Why? Because a poorly developed video can be just as ineffective as no video at all. As one of our early mentors taught us, always ask the question, “What is the purpose of what I’m doing?” The answer to this question will tell you what type of video you need to do.

Read More

How to Engage a Video Production Company

You’re probably looking at the title and wondering what this blog post might be about, but don’t worry, you don't have to marry us! We just wanted to put together a few tips and tricks for picking a brisbane videographer and then hiring them into the future.

Read More

Go Beyond Just a Music Video With CE - Brisbane Videographers

During 2016, CE is proud to offer free Press Kits for artists doing music videos our Gold or Platinum packages. So, what is a press kit? A press kit is a document that showcases you and/or your band. It includes information such as bios, album reviews and stacks of artwork. These press kits are sent out to various media outlets such as newspapers, magazines, websites and TV. And from the information in these press kits, these outlets can generate a story about you. Let’s have a look at the components that we will be putting into your press kit.

Read More

Why CE is a hit with music artists

We know that you and/or your band want a production company that you can trust with sharing your creative vision when comes to developing your music video. We are that production company. Based in sunny South-East Queensland, we have worked alongside some incredible musical talent ranging from heavy metal groups to hip hop artists, pop divas and everything in between. We are able to offer many different styles of videos...

Read More

The Do’s and Don’ts of creating a great video

Do know who your target market is. Don’t make a video that is for “everyone”. Essentially you want to create a video that showcases your product or service to potential customers (not “everyone”). To do this you must ask yourself a critical question, who would be the people buying my product or service? This group of people is your target audience, and by identifying them you give your video purpose and direction.

Read More

Get your video “liked” on Instagram

Instagram is not simply a social media site where you can upload pictures of what you had for lunch, but is an effective marketing tool for your business. It is one of the most successful photo and video sharing applications around and boasts a healthy 300 million monthly active users. Instagram allows for you to showcase your products and services to directly update your customers. The accessibility of Instagram generates exposure to your business and drives awareness to your brand.

Read More

Video Marketing and LinkedIn

You may ask, what exactly is LinkedIn and what can it offer my business? Well, firstly it is important to understand that this site is not simply a social network for business users but rather is a global online network of influential people. Simply put, LinkedIn advertising reaches out exclusively to the key decision makers of a company and there are over eight million of these people on the site.

Read More