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Using Video in Your Business the Right Way

Businesses know video works and can secures ‘off the charts’ result - it’s evident by the funds business are willing to spend the ever growing demand for video content providers such as Caldwell Entertainment. However, you shouldn't just race off and get a video made. Why? Because a poorly developed video can be just as ineffective as no video at all. As one of our early mentors taught us, always ask the question, “What is the purpose of what I’m doing?” The answer to this question will tell you what type of video you need to do. Here are some common answers to that question and the video solutions:

I want to get more customers. Consider doing an overview of gold coast business video - something that shows potential customers what you do, how you do it, a rough idea on cost and who you are to build rapport. You might also find testimonial videos could be beneficial as support material for an overview video as they uwill allow potential customers to see what past or present customers think of you and your product/service - this builds credibility.

I want people to understand our product or service. If what you offer is a more complex product or service, such as a finance product or legal advice, you could find animation is the most effective means for communicating that message. It is fun, simple and can explain or show complex ideas in a way that engaging and easy to understand. Check out the content we’ve done recently for Aussie Car Loans to get a good idea on how this works.

I want to showcase a new product or service. In this instance, you’re after short video content that ‘updates’ people. We currently offer the Bronze $490 package which is perfect for a time efficient, simple video that quickly explains your new product or service. Alternatively, you could try a Vlog (Video Blog) however, this may not be the best way to introduce your new product or service to the world, unless the Vlog is done by a professional video production company like CE.

If you answer these or anything else to the question of “What is the purpose of the Video(s) I’m doing?” call Caldwell Entertainment today for more information and helpful, friendly advice.

Caldwell Entertainment is a creative and innovative video production company Brisbane and Gold Coast, specialising in corporate and entertainment videos. With a range of packages, starting from just $490, especially designed for small to medium businesses and entertainment artists, we have the solutions and experience to ensure you have success generating video content no matter what type of video you go with. Whatever your questions, we have the answers, so feel free to get in touch. We love sharing our passion and helping others through video!

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