With Businesses scrambling to get Video done, after having seen the effectiveness and positive impact of them, the next step is to ensure your video is better than any by your competitors and really stands out. There are three key components that we pay attention to (and so should you) which will result in a better end product and better results from your video:
- Planning Stage. Don't leave anything with video until the last minute. Getting a quality video(s) requires planning time to make sure the right equipment and people can be booked. Planning time (development and preproduction) is also essential for completing an effective script(s) that communicates your message well. Additionally, this time can be used for processes such as story boarding in which you can see a rough guide for what the video will look like, before it's even made, and can adjust accordingly if need be.
- Identify Purpose. Simply asking "What is the purpose of what we’re doing?" will be a solid guide in what kind of video should be made and what sort of budget should be attached. For example, if you're wanting to attract a younger audience you might look to incorporate popular music and a fast editing style. If you're wanting to get a message out to the masses in a particular region, we'd look to Cinema or TV advertising. Just making a video without much thought as to its purpose is likely to result in a video at doesn't really communicate to anyone.
- Future Proof Content. At CE, we ensure everything we make is broadcast quality (able to be played in Cinemas or aired on TV) so that clients always have options for the future even if their video(s) are planned only to go online at this stage. Because we take this approach, if a TV Program wanted to showcase one of our clients, footage we have taken (that the client has approved) can be used rather than just whatever the TV Network's camera operators have filmed.
At Caldwell Entertainment and Video Production Company Brisbane, we understand these and many other components of quality video. So if you're looking to unleash the power of video, please don't hesitate to get in touch!
Caldwell Entertainment is a creative and innovative Brisbane and Gold Coast animated video production company. specialising in corporate and entertainment videos. With a range of packages, starting from just $490, especially designed for small to medium businesses and entertainment artists, we have the solutions and experience to ensure you have success generating video content no matter what type of video you go with. Whatever your questions, we have the answers, so feel free to get in touch. We love sharing our passion and helping others through video!