PREDICTING THE FUTURE
It’s been predicted that in the near future, almost 100% of Social Media will be video.
Judging by the amount of video content on social media news feeds now, it would certainly appear we are well on that pathway right now.
Here at Caldwell Entertainment (CE), we know how important it is for Gold Coast and Brisbane companies to stay ahead of the game when it comes to Social Media Video Production. Preparing for the next trend(s) is a key component in improving your Gold Coast or Brisbane business video marketing strategy.
There is no doubt that video has been, and will continue to be, an extremely vital part of gaining public interest in your business or brand. So how will you be using video marketing in the future for your Gold Coast or Brisbane business?
One video production strategy we’re staring to see more of in Brisbane and the Gold Coast is branded content online.
Rather than a typical TV Commercial or Cinema Ad, branded content can be a short film, web series or some other engaging video production that will entertain rather than simply promote or sell. It's advertising in disguise, like what we see with Instagram Influencers.
Speaking of Influencers, if you know a Gold Coast or Brisbane Video Celebrity or other Personality, they can be very beneficial as part of your video marketing strategy. As a full service Video Production company in Brisbane, we can book these famous faces for your next project.
A second approach we’re seeing more of in Business Video for Brisbane and Gold Coast Companies is constant content.
Only a few years ago, a Gold Coast or Brisbane business would be looking for a website video that might last a year or so. Now, businesses are wanting Social Media Video Production in Brisbane and the Gold Coast every month. Usually, they are looking for 1-2 videos every 4 weeks. At CE, we have created our budget-friendly “Moments” Video Production package which includes two videos a month at $177 per month. It is the perfect solution for Gold Coast and Brisbane Businesses looking for a constant stream of online video marketing content.
Finally, your potential customers are discovering your brand through video on their smartphone or tablet, and with 5G (mobile internet data 3 times the speed of the fastest current NBN plan) just around the corner, this trend will only become more amplified in the future!
What this means is you need a Gold Cost or Brisbane Video Production Company such as CE who can implement a “mobile first” approach to your video marketing. This means they need to be able to produce frequent and engaging content and they must embrace a mobile friendly viewing experience as well. At CE, this includes elements such as vertical video, 1:1 aspect ratio, subtitles, more close up shots to accomodate smaller screens, etc.
With Caldwell Entertainment, we always strive to make the entire process a stress free and exciting one.
Our talented video production team can help take your content to the next level and deliver results that will engage audiences and turn them into buyers of your brand!
To learn more about our video services and how we can help prepare you for the future of video marketing, get in touch with the team at CE today!
Caldwell Entertainment is a leader in Video Production throughout Brisbane and the Gold Coast. Our award-winning content is creative, innovative and unique. We are proud of our values, including operating with integrity, honesty and commitment to our clients and the work we do.
We believe video should be accessible to all businesses and artists within Queensland and Australia. As such, we offer affordable, value-driven production packages, starting with Moments at $177. We are passionate about our business and keen to discover how we can grow yours through what we do.