What Products and Services Don’t You Offer?

When considering professional Brisbane or Gold Coast Video Production, it’s crucial to understand not only what services are available but also what falls outside the scope of a video production company. While we provide high-quality video creation services for businesses in Brisbane and the Gold Coast, there are certain areas we do not specialize in.

Key Takeaways :

Core Services: Focus on scripting, filming, and editing—not marketing or distribution.
Marketing & SEO: Does not offer social media management, ad campaigns, or SEO services.
Pre-Production Limits: No full-scale scriptwriting, talent casting, or costume/makeup services.
Production Exclusions: No advanced CGI, large-scale set design, or extensive drone footage.
Post-Production Restrictions: No full animation, original music composition, or ad placement.
Additional Support: Legal, distribution, and marketing require external specialists.

Understanding Video Production Services

Before diving into the specifics of what we don’t offer, it’s important to understand the core functions of a video production company Brisbane. Our role involves conceptualizing, scripting, shooting, and editing videos tailored to your business needs. From promotional videos to brand storytelling, our focus is on delivering compelling visual content.

However, some clients assume that video production companies Gold Coast handle aspects such as social media strategy, ad campaigns, or SEO. While these are crucial for video success, they fall outside our area of expertise. Let’s explore the services we do not offer and how to navigate them.

What We Don’t Offer in Video Production

At Caldwell Entertainment (CE), we specialize in high-quality videography that brings your vision to life. Our team is dedicated to crafting compelling visuals, storytelling, and cinematic excellence. However, while we ensure that your videos are optimized for various platforms, there are certain services that fall outside our scope.

To set clear expectations, we want to highlight what we don’t provide. This ensures that you can find the right professionals for specific marketing, social media, and SEO needs while allowing us to focus on what we do best—creating stunning video content.

Video Production vs Marketing Services

Our expertise lies in video production, not in developing full-scale marketing strategies. While we can guide you in optimizing your content for different platforms, we do not:

Create complete digital marketing plans
Manage Google Ads or paid social media campaigns
Offer in-depth SEO services

For these services, we recommend working with a dedicated marketing agency that specializes in digital strategy.

Social Media Management

Video content plays a crucial role in social media, but managing your social media presence requires a different skill set. Video production limitations:

Schedule or post videos on your behalf
Monitor engagement and analytics
Respond to comments or manage online communities

If you need full-service social media management, we can connect you with trusted experts in the field.

SEO and Online Promotion

While we optimize videos for searchability, we do not:

Conduct detailed keyword research or ranking analysis
Develop full SEO strategies
Run paid promotional campaigns

Our focus is on delivering outstanding video content, and we encourage working with SEO specialists for broader online visibility.

By clarifying our services, we ensure you get the best results by working with the right professionals for each aspect of your digital presence.

Pre-Production Services We Do Not Provide

We are committed to delivering top-tier video creation services, from concept to final edit. Pre-production is a crucial phase where ideas take shape, and we work closely with you to ensure your vision is well-planned and executed. However, certain aspects of pre-production fall outside our scope.

To help set the right expectations, we want to clarify the services we do not offer, so you can collaborate with the right professionals for a seamless production process.

Scriptwriting Beyond Video Content

We specialize in crafting scripts tailored for video projects, ensuring your message is engaging and effective. However, What’s not included in video production packages:

Write extensive brand copy for websites, brochures, or other materials
Develop complete advertising campaigns
Provide in-depth brand storytelling services

If you need broader brand messaging, we recommend working with a dedicated copywriter or branding agency.

Talent Acquisition and Casting

While we help shape the creative direction of your video, we do not have an in-house casting department. This means we do not:

Find and hire professional actors or presenters
Secure voice-over artists
Manage auditions or contracts

However, we can recommend trusted casting agencies to help you find the right talent for your project.

Hair, Makeup, and Costume Design

Visual aesthetics are essential in video making, but we do not provide:

Professional hair and makeup services
Costume design and wardrobe styling
On-set grooming services

For these needs, we work with external stylists who can be hired separately.

By clearly outlining our scope, we ensure a smooth production experience, allowing you to assemble the right team for every aspect of your project.

Production Services Not Included

We specialize in crafting high-quality video content with engaging visuals and professional editing. However, certain advanced production services fall outside our standard offerings. Below are specific areas we do not cover:

Extensive Set Design

We focus on enhancing video aesthetics but do not:

Build elaborate film sets for large-scale productions
Design or fabricate custom props beyond basic needs
Handle construction or physical space modifications

Advanced Special Effects and CGI

While we provide basic visual effects, we do not:

Develop complex CGI or high-end 3D animations
Offer green-screen compositing beyond simple edits
Conduct full-scale post-production visual effects work

Aerial Drone Footage (Beyond Basic Needs)

We include basic drone videography but do not provide:

Advanced drone cinematography for cinematic or large-scale projects
High-altitude drone operations require special licenses or permits.

Our goal is to deliver exceptional video content while focusing on our core strengths. For specialized production needs beyond our scope, we recommend partnering with industry experts in those areas.

Post-Production Services Outside Our Scope

At CE, we focus on delivering polished, high-quality video content through expert editing and enhancement. However, some post-production services extend beyond our core offerings. Below are the areas we do not cover:

Comprehensive Animation Services

While we edit and enhance video content, we do not:

Create fully animated videos from scratch
Develop complex motion graphics or 3D animations

Music Composition and Licensing

We can incorporate licensed music, but we do not:

Compose custom soundtracks or original scores
Handle advanced music licensing negotiations beyond standard usage

Video Distribution and Ad Placement

We ensure high-quality video delivery, but we do not:

Manage digital ad placement for marketing campaigns
Handle distribution for television, streaming platforms, or online advertising

Our goal is to refine and optimize your video content while focusing on our strengths. If your project requires services outside our scope, we’re happy to recommend specialized providers to meet those needs.

Additional Considerations for a Complete Video Strategy

Creating an effective video strategy involves more than just production and editing. While we focus on delivering high-quality video content, certain aspects require external expertise. Below are key areas to consider:

Legal and Compliance Aspects

Ensuring legal compliance is essential in video making. However, we do not:

Provide legal consultation regarding video rights, copyright, or trademarks
Draft or negotiate contracts and licensing agreements beyond standard use

Distribution Channels and Audience Targeting

To maximize your video’s reach and effectiveness, we recommend:

Identifying the most suitable platforms for distribution (social media, websites, streaming services)
Analyzing audience preferences and behaviors to optimize engagement
Collaborating with marketing professionals for strategic ad placements and targeted campaigns

The Importance of a Well-Planned Budget

A comprehensive budget covers:

Video creation costs
Additional services such as marketing and distribution
Hiring external professionals if needed

FAQs

1. Do video production companies offer marketing?

No, video production focuses on content creation, while marketing involves distributing and promoting videos.

2. Are costumes included in video production?

No, clients are responsible for arranging wardrobes, but we can recommend stylists.

3. What’s included in film production services?

We offer scriptwriting, filming, editing, and post-production but do not include set design or talent management.

4. Do video production companies provide hair and makeup?

No, hair and makeup are not included, but external professionals can be hired.

5. How can I get a custom quote?

Let’s Talk Your Next Project

Whether you’re a business leader, educator, artist, tradesperson or anyone with a message to convey, we’re here to help you achieve your goals through video production. Share your project details or any questions about how we can work together here and let’s have an obligation free chat (if any coffee is involved - it’s on us)!

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