Client & Video Production Company Responsibilities: A Guide

Nowadays, every business owner is in search of a good video production company to promote their brand, product, or service. But after choosing the company, you might wonder what's expected of you and what the production company will handle.

In this article, we'll break down the responsibilities of both parties involved in a video project. Whether you're looking to create a corporate video, explainer video, or social media video, understanding each party's roles and responsibilities is crucial to your project's success.

Essential Takeaways

• As the client, your primary objective is to provide a clear vision and rough lookbook for your Gold Coast video production project.
• Good communication skills are essential throughout the production process.
• We'll handle most of the responsibility for your project, but we also believe in collaborating with our clients to ensure their vision is brought to life.

By the end of this article, you'll clearly understand what's expected of you and what you can expect from your chosen company.

Your Responsibilities

As the client, your primary objective is to provide a clear vision and rough lookbook for your project. This is crucial in ensuring that the final product meets your expectations. If you're struggling to design a lookbook, don't worry! We can help you in creating one.

Clear Vision

A clear vision is essential in ensuring that your project meets your expectations. It helps us understand your goals, target audience, and the message you want to convey. By providing a clear vision, you'll be able to guide the production process and ensure that the final product aligns with your objectives.

Look Book

A lookbook is a visual representation of your brand's aesthetic and style, providing inspiration and guidance for video. It can include images, colors, and typography that reflect your brand's identity and tone. By providing a lookbook, you'll help us create a cohesive and consistent visual language for your video.

What Should Your LookBook Include?

Your lookbook should include the following elements:

• A brief overview of your project, including your goals and objectives
• A description of your target audience and what you want to communicate to them
• Visual references, such as images or videos that showcase the style and tone you're aiming for
• Any specific branding guidelines, such as logos, color schemes, and typography
• A brief overview of the script and storyline

Good Communication Skills

Good communication skills are vital throughout the production process. This includes responding to emails, phone calls, and providing feedback on drafts and final cuts. Your input is important in ensuring that the outcome meets your expectations.

How to Provide Effective Feedback

When providing feedback, it's essential to be clear and concise. Here are some tips to support you in providing useful feedback:

• Be specific: Instead of saying, "I don't like it," say, "I don't like the color scheme. Can we try something else?"
• Be constructive: Instead of saying, "This is horrible," say, "I think we can make it better by..."
• Be timely: Provide feedback as soon as possible so that the company can make changes quickly

Our Responsibilities

As the video production company, our responsibilities include:

Creating a Shot List and Shooting Schedule

We'll work with you to create a shot list and shooting schedule that meets your vision and objectives. This ensures that we capture all the necessary footage to create a compelling and effective video.

What is a Shot List?

A shot list is a detailed list of all the shots required for your video. This includes:

• A description of each shot, including the location, camera angle, and lighting
• The type of shot, such as a close-up, wide shot, or over-the-shoulder shot
• The duration of each shot

What is a Shooting Schedule?

A shooting schedule is a detailed plan of when and where each shot will be captured. This includes:

• The date and time of each shoot
• The location of each shoot
• The crew and equipment required for each shoot

Shooting and Editing the Production

Our team of experienced professionals will handle shooting and editing your video. We'll use the latest equipment and software to ensure that your video is of the highest quality.

What to Expect During the Shooting and Editing Process

During this process, you can expect:

• A professional crew, including a director, camera operator, and sound engineer
• High-quality equipment, including cameras, lighting, and sound equipment
• A detailed plan, including a shot list and shooting schedule
• A professional editor who will work with you to create a compelling video
• The latest editing software, including Adobe Premiere Pro and Final Cut Pro
• A detailed plan, including a rough cut, fine cut, and final cut

Excellent Communication Skills

We understand the importance of good communication skills, and we'll keep you informed throughout the entire process. We'll provide you with regular updates, and we're always available to answer any questions or concerns you may have.

Additional Responsibilities and Elements

Depending on the scope of your project, additional responsibilities and elements may need to be considered. These include Actors, Hair and Makeup, Costumes, and Production Design.

We can handle all these responsibilities for you, or we can work with you to share the responsibility for any of these areas you'd like to own.

What to Expect from Our Actors

Our actors are professional and experienced, and they'll work with you to bring your vision to life. They thoroughly review your script and storyline to ensure we get it right. Our talented team delivers professional dialogue and actions that bring your story to life.

What to Expect from Our Hair and Makeup Team

Our hair and makeup team are experienced and skilled, and they'll work with you to create a look that's perfect for your video. We take the time to fully understand what you want to achieve. Our artists will use their expertise to enhance your look.

What to Expect from Our Costume Department

Our costume department thoroughly understands your vision and objectives to create costumes that fit your needs. They bring their professional skills to create high-quality costumes. You can also share your feedback so that we can provide a costume that exceeds your expectations.

What to Expect from Our Production Design Team

Our production design takes the time to really understand what you're looking for. After understanding your requirements, they create sets that look amazing and fit your vision. We always appreciate your ideas and feedback to make sure you love the final result.

What to Expect from Our Location Management Team

Our experienced and skilled location management team will work with you to find the perfect locations for your video. They use their professional expertise to search for and identify ideal locations so that they can meet your desires.

Working Together to Create a Successful Video Production

At Caldwell Entertainment, we believe in working closely with our clients to ensure that their project is a success. We're happy to own the majority of the responsibility for your Brisbane or Gold Coast video production, but we also believe in collaborating with our clients to ensure that their vision is brought to life.

Common Mistakes to Avoid

Here are some common mistakes to avoid during the production process:

• Not clearly communicating your vision and objectives
• Not providing a detailed and thorough brief
• Not being available and responsive during the production process
• Not providing feedback and direction in a timely and constructive manner
• Not being open to suggestions and ideas from the production team

Frequently Asked Questions (FAQs)

Q: What is the typical timeline for a video production project?

The timeline can change depending on the complexity and scope of the project. On average, a project can take 2-6 weeks to complete.

Q: Can I change the script or shot list during production?

Yes, changes can be made to the script or shot list during production, but this may incur additional costs and affect the timeline.

Q: Do I need to provide my own equipment for the video?

No, you don’t need to worry about them. We'll provide all the necessary equipment for the video.

Q: Can I be involved in the editing process?

Yes, we encourage our clients to be involved in the editing process to ensure that the final product meets their expectations.

Q: What is the best way to communicate with the production team during the project?

The best way to communicate with the production team is through email or phone. We'll also provide regular updates and progress reports throughout the project.

Conclusion

In conclusion, while we own the majority of the responsibility for your Gold Coast video production project, there are some things that you're required to own.

Your primary objective is to provide a clear vision and rough lookbook, and good communication skills are essential throughout the process. We'll handle the rest, from creating a shot list and shooting schedule to shooting and editing the production.

If you would like to know more about the responsibilities and what we can do for you, please feel free to get in touch with us at caldwellentertainment.com.au and follow us on Facebook to keep up to date with all the latest and exclusive engaging content!