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What Type of Video Should I Be Creating?

These days there are so many types of video production that it can be difficult to identify the best option for your Gold Coast or Brisbane business. Video categories include live action, motion graphics, animation etc. Then, there are several content terms such as explainer video, corporate, promo, commercial and more. Your Gold Coast or Brisbane production company of choice should be able to guide you in what’s best for achieving the goals you are looking to fulfil through your video projects.

Here at Caldwell Entertainment, we look at 3 key areas to determine what’s needed in your next Gold Coast or Brisbane business video;

  1. The type of business you are.
  2. Your target audience and
  3. Purpose of the video. Let's now look at each of these points more in-depth.

Firstly, the type of business. If you’re a business in an industry such as legal, hospitality and accounting, these often lean towards live action as they are industries requiring high levels of trust where potential clients want to see who they will be working with. Industries such as technology are usually benefitted by going down the animation route as it is great for making complex topics fun and easy to understand. However, these are general recommendations only.

Next, the target audience. Who your target market is will influence the type of video you should be creating. If your target is new clients then we will usually suggest something like a general business overview video or testimonial videos. If your target is existing clients then it might be worth considering promo videos for any new product or service offerings and/or educational content that current clients feel is valuable for them.

Finally, the purpose of the video. If you're looking to raise brand awareness, shorter videos are more suitable. If you're wanting to educate the audience, we recommend creating longer videos.

 If you’d like to learn more, we’d love to hear from you. Please get in touch with us at caldwellentertainment.com.au.

 Caldwell Entertainment is a Gold Coast and Brisbane Video Production Company excelling in the conception, creation and delivery of high quality video content. Our Clients include some of the most recognisable brands both around the world and throughout Brisbane and the Gold Coast. Video Production is one of the most effective marketing tools and we look forward to showing you how it can unleash your Gold Coast or Brisbane Business’ potential. We offer both Live Action and Animation services at our Brisbane and Gold Coast studio. And with prices starting from as little as $180 + GST, there has never been a better time to harness the power of video to grow your Brisbane or Gold Coast business. So get in touch with our team of friendly and professional Gold Coast and Brisbane videographers here at Caldwell Entertainment and let us uncover and showcase your business story through our Video Production.


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