When considering professional Brisbane or Gold Coast Video Production, it’s crucial to understand not only what services are available but also what falls outside the scope of a video production company. While we provide high-quality video creation services for businesses in Brisbane and the Gold Coast, there are certain areas we do not specialize in.
Key Takeaways :
- Core Services: Focus on scripting, filming, and editing—not marketing or distribution.
- Marketing & SEO: Does not offer social media management, ad campaigns, or SEO services.
- Pre-Production Limits: No full-scale scriptwriting, talent casting, or costume/makeup services.
- Production Exclusions: No advanced CGI, large-scale set design, or extensive drone footage.
- Post-Production Restrictions: No full animation, original music composition, or ad placement.
- Additional Support: Legal, distribution, and marketing require external specialists.
Understanding Video Production Services
Before diving into the specifics of what we don’t offer, it’s important to understand the core functions of a video production company Brisbane. Our role involves conceptualizing, scripting, shooting, and editing videos tailored to your business needs. From promotional videos to brand storytelling, our focus is on delivering compelling visual content.
However, some clients assume that video production companies Gold Coast handle aspects such as social media strategy, ad campaigns, or SEO. While these are crucial for video success, they fall outside our area of expertise. Let’s explore the services we do not offer and how to navigate them.
What We Don’t Offer in Video Production
At Caldwell Entertainment (CE), we specialize in high-quality videography that brings your vision to life. Our team is dedicated to crafting compelling visuals, storytelling, and cinematic excellence. However, while we ensure that your videos are optimized for various platforms, there are certain services that fall outside our scope.
To set clear expectations, we want to highlight what we don’t provide. This ensures that you can find the right professionals for specific marketing, social media, and SEO needs while allowing us to focus on what we do best—creating stunning video content.
Video Production vs Marketing Services
Our expertise lies in video production, not in developing full-scale marketing strategies. While we can guide you in optimizing your content for different platforms, we do not:
- Create complete digital marketing plans
- Manage Google Ads or paid social media campaigns
- Offer in-depth SEO services
For these services, we recommend working with a dedicated marketing agency that specializes in digital strategy.
Social Media Management
Video content plays a crucial role in social media, but managing your social media presence requires a different skill set. Video production limitations:
- Schedule or post videos on your behalf
- Monitor engagement and analytics
- Respond to comments or manage online communities
If you need full-service social media management, we can connect you with trusted experts in the field.
SEO and Online Promotion
While we optimize videos for searchability, we do not:
- Conduct detailed keyword research or ranking analysis
- Develop full SEO strategies
- Run paid promotional campaigns
Our focus is on delivering outstanding video content, and we encourage working with SEO specialists for broader online visibility.
By clarifying our services, we ensure you get the best results by working with the right professionals for each aspect of your digital presence.
Pre-Production Services We Do Not Provide
We are committed to delivering top-tier video creation services, from concept to final edit. Pre-production is a crucial phase where ideas take shape, and we work closely with you to ensure your vision is well-planned and executed. However, certain aspects of pre-production fall outside our scope.
To help set the right expectations, we want to clarify the services we do not offer, so you can collaborate with the right professionals for a seamless production process.
Scriptwriting Beyond Video Content
We specialize in crafting scripts tailored for video projects, ensuring your message is engaging and effective. However, What’s not included in video production packages:
- Write extensive brand copy for websites, brochures, or other materials
- Develop complete advertising campaigns
- Provide in-depth brand storytelling services
If you need broader brand messaging, we recommend working with a dedicated copywriter or branding agency.
Talent Acquisition and Casting
While we help shape the creative direction of your video, we do not have an in-house casting department. This means we do not:
- Find and hire professional actors or presenters
- Secure voice-over artists
- Manage auditions or contracts
However, we can recommend trusted casting agencies to help you find the right talent for your project.
Hair, Makeup, and Costume Design
Visual aesthetics are essential in video making, but we do not provide:
- Professional hair and makeup services
- Costume design and wardrobe styling
- On-set grooming services
For these needs, we work with external stylists who can be hired separately.
By clearly outlining our scope, we ensure a smooth production experience, allowing you to assemble the right team for every aspect of your project.
Production Services Not Included
We specialize in crafting high-quality video content with engaging visuals and professional editing. However, certain advanced production services fall outside our standard offerings. Below are specific areas we do not cover:
Extensive Set Design
We focus on enhancing video aesthetics but do not:
- Build elaborate film sets for large-scale productions
- Design or fabricate custom props beyond basic needs
- Handle construction or physical space modifications
Advanced Special Effects and CGI
While we provide basic visual effects, we do not:
- Develop complex CGI or high-end 3D animations
- Offer green-screen compositing beyond simple edits
- Conduct full-scale post-production visual effects work
Aerial Drone Footage (Beyond Basic Needs)
We include basic drone videography but do not provide:
- Advanced drone cinematography for cinematic or large-scale projects
- High-altitude drone operations require special licenses or permits.
Our goal is to deliver exceptional video content while focusing on our core strengths. For specialized production needs beyond our scope, we recommend partnering with industry experts in those areas.
Post-Production Services Outside Our Scope
At CE, we focus on delivering polished, high-quality video content through expert editing and enhancement. However, some post-production services extend beyond our core offerings. Below are the areas we do not cover:
Comprehensive Animation Services
While we edit and enhance video content, we do not:
- Create fully animated videos from scratch
- Develop complex motion graphics or 3D animations
Music Composition and Licensing
We can incorporate licensed music, but we do not:
- Compose custom soundtracks or original scores
- Handle advanced music licensing negotiations beyond standard usage
Video Distribution and Ad Placement
We ensure high-quality video delivery, but we do not:
- Manage digital ad placement for marketing campaigns
- Handle distribution for television, streaming platforms, or online advertising
Our goal is to refine and optimize your video content while focusing on our strengths. If your project requires services outside our scope, we’re happy to recommend specialized providers to meet those needs.
Additional Considerations for a Complete Video Strategy
Creating an effective video strategy involves more than just production and editing. While we focus on delivering high-quality video content, certain aspects require external expertise. Below are key areas to consider:
Legal and Compliance Aspects
Ensuring legal compliance is essential in video making. However, we do not:
- Provide legal consultation regarding video rights, copyright, or trademarks
- Draft or negotiate contracts and licensing agreements beyond standard use
Distribution Channels and Audience Targeting
To maximize your video’s reach and effectiveness, we recommend:
- Identifying the most suitable platforms for distribution (social media, websites, streaming services)
- Analyzing audience preferences and behaviors to optimize engagement
- Collaborating with marketing professionals for strategic ad placements and targeted campaigns
The Importance of a Well-Planned Budget
A comprehensive budget covers:
- Video creation costs
- Additional services such as marketing and distribution
- Hiring external professionals if needed
FAQs
1. Do video production companies offer marketing?
No, video production focuses on content creation, while marketing involves distributing and promoting videos.
2. Are costumes included in video production?
No, clients are responsible for arranging wardrobes, but we can recommend stylists.
3. What’s included in film production services?
We offer scriptwriting, filming, editing, and post-production but do not include set design or talent management.
4. Do video production companies provide hair and makeup?
No, hair and makeup are not included, but external professionals can be hired.
5. How can I get a custom quote?
Contact us through our website to discuss your project and receive a tailored quote.