What Do I Talk About? This is something many business owners ask when making a video. You sit in front of a camera or look at a blank page and suddenly feel stuck. You think, “What should I even say?” It happens to a lot of people, and it’s completely normal.
Making a video sounds simple at first. But when it’s time to decide what to talk about, things can get confusing. You know videos are important for your business. A good video can help you get more customers, build trust, and grow your brand. But the tricky part is knowing what your audience wants to hear.
Just pressing record is not enough. A great video needs a clear message. It should be made at the right time and in the right way. If you don’t plan it properly, you could waste time and money, and no one wants that.
If you feel this way, don’t worry. You’re not the only one. Many business owners feel the same. The good news is that you’re in the right place to fix it. This guide will help you come up with the best ideas for your video so you can speak with confidence and connect with your audience.
Key Takeaways
- Picking the right video topic is essential for grabbing attention and delivering value.
- Simplicity, storytelling, and audience focus are the keys to great business video content.
- Professional support makes a huge difference in getting quality results without the stress.
- Caldwell Entertainment offers creative, affordable, and effective video production solutions.
Why Picking the Right Video Topic Matters
Choosing the right content for your business video can make or break its success. Here’s why it's so important:
- First impressions count. Studies show that 65% of viewers stop watching after the first 10 seconds if they aren't interested.
- Video marketing is booming. According to HubSpot, 91% of businesses use video as a marketing tool because it works.
- Your content shapes your brand image. People remember how you made them feel, more than what you said or sold.
- Good videos bring results. Wyzowl’s 2024 report shows that 86% of marketers say video has helped them generate leads, and 81% say it has directly increased sales.
- Boosts SEO efforts. Websites that use videos are 53 times more likely to show up on the first page of Google search results.
When your video content hits the right tone, you don't just get views—you build trust, attract new customers, and boost your bottom line.
If you're looking for experts who know how to hit the sweet spot, there are several Video Production Companies in Brisbane, like CE. They can help you craft powerful videos that resonate.
Common Challenges When Choosing Video Topics
It’s very common to feel stuck when trying to come up with a video idea. Many business owners feel unsure about what to say. You might worry about making a mistake or not saying the right thing. Don’t worry—it happens to everyone. Here are some of the most common problems people face:
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Worried About Sounding Wrong
Many people think they need to sound perfect or professional. But it’s okay to just be yourself. Speaking naturally and honestly often works better than trying to sound too serious or scripted.
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Afraid Of Boring People
You might feel like your topic is not interesting. But your audience might think it’s helpful. Even simple topics can be very useful if you explain them in a clear and friendly way.
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Don’t Know What People Want
If you’re not sure what your audience wants to see, you may feel lost. Try asking your customers or looking online to see what questions people ask about your product or service.
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Feel Like You Have No New Ideas
You might think everything has already been said. But people still want to hear your version. Your story and your way of speaking can make an old idea feel new.
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Making Things Too Complicated
Some people try to use big words or explain too much. But simple messages are easier to understand and remember. Clear and short videos often work best.
Even if other people do the same kind of work as you, your business is still special. Your story, your team, and your values make you different. People like to support businesses that feel real and honest. So share your story in your own way.
You don’t have to figure everything out on your own. A company like Caldwell Entertainment, which offers business promotional video services, can help you. They work with you to find the best ideas and make the process simple.
Business Video Content Ideas You Can Use
Still stuck? No worries—here are some business video content ideas you can steal today:
1. Customer Testimonials
Real stories from happy customers build trust instantly. A short clip of a satisfied client can do more than 10 ads combined.
2. Behind-the-Scenes
Take your audience backstage. Show them how your products are made, how your team operates, or even a casual team lunch. This builds authenticity and makes your brand relatable.
3. Product Demonstrations
People love seeing how things work. A simple demo can answer questions, remove doubts, and fast-track buying decisions.
4. FAQ Videos
Instead of typing out answers on your website, record a fun, quick FAQ video! It's more personal and memorable.
5. Company Values or Mission
Talk about what drives you. Customers love to support businesses whose values align with their own.
Other Ideas Include:
- Educational "how-to" videos
- Quick tips and tricks
- Animated explainer videos
- Interview your team members
- Seasonal campaigns and holiday messages
Each of these ideas connects deeply with your audience and can be boosted with strong video marketing strategies for small businesses.
Who is CE?
Caldwell Entertainment is one of the top names in video production in Brisbane and the Gold Coast. We pride ourselves on creativity, innovation, and integrity. We believe video is one of the greatest communication tools ever invented and we strive to deliver affordable, result-driven solutions.
Here’s what sets us apart:
- No cookie-cutter videos here.
- With videos starting from just $147, small businesses can now afford professional-quality videos.
- We’ve helped hundreds of businesses grow with videos that connect and convert.
- From idea generation to post-production, we’re with you at every step.
Whether you need video production services in Brisbane for a product launch or corporate video production Gold Coast for a brand campaign, CE is your trusted partner.
How CE Makes It Easy For You
We work alongside you, giving valuable advice to create ideas and topics best suited to your business goals. Using years of professional video storytelling experience, our mission is to showcase what you're all about, clearly and powerfully.
Our Process Includes
- Brainstorming ideas for your industry: We learn about your business and come up with creative ideas that suit what you do.
- Choosing topics your audience cares about: We help you pick video topics that speak directly to your customers’ needs and interests.
- Scripting and planning the video: We write a simple script and plan the shots, so your message is clear and easy to follow.
- Helping you during the shoot: We guide you through the filming process and make sure you feel comfortable on camera.
Looking for help with Gold Coast corporate videography? CE has the skills and experience to get your video just right. Want to see how easy it can be? Call Caldwell Entertainment today and let’s create a video that truly shows what your business is all about.
Why Professional Help is Key
While DIY is tempting, working with professionals can save you time, money, and stress. Here's why:
- Better quality. Lighting, sound, editing—all matter more than you think.
- Creative expertise. Professionals know how to structure a story that sells.
- Time-saving. Letting experts handle it lets you focus on running your business.
- Bigger impact. Better videos mean better results.
Plus, with CE’s affordable video production packages, quality no longer has to be expensive. Whether you need Gold Coast Video Production Company services for corporate branding or small social media videos, CE has an option for you.
Frequently Asked Questions (FAQs)
Q1: How long should a business video be?
Most business videos perform best when they’re between 60 to 120 seconds long. Shorter videos keep attention better.
Q2: How much does professional video production cost?
Prices vary, but affordable video production packages at CE start at just $147, making it perfect for small and medium businesses.
Q3: What types of videos work best for business promotion?
Testimonials, product demos, company culture videos, and "how-to" videos are among the best performers across industries.
Q4: Do I need a script for my video?
Yes! Having even a basic script or outline helps keep your message focused, ensures you cover all important points, and reduces retakes.
Q5: How often should I post business videos?
Posting 1-2 videos a week is ideal for growing brands. However, even 2-3 quality videos per month can boost brand awareness significantly.
Ready to create a video that truly represents your business?
Contact Caldwell Entertainment today and find out how we can make your video experience as smooth and powerful as possible!