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The Video Ecosystem

Social Media platforms have forever changed the way Gold Coast and Brisbane businesses use Video Advertising and connect with their audiences online. With the resulting high demand for online Gold Coast and Brisbane Video Content, making sure your video is accessible through as many platforms as possible is crucial in gaining widespread engagement for your brand. 

At Caldwell Entertainment (CE), one of the leading Gold Coast and Brisbane Online Video Production Companies, we know how to get your content looking it’s best on all the major platforms. Upon completion of your Gold Coast or Brisbane Video Production, you will receive a Hi-Res file of your Video Project that is encoded with the ideal settings for online viewing. This means all you have to do is drag and drop the file we provide into the video hosting platform of your choice. 

All you’ll need to worry about is where to share it! 

We might be able to help in that aspect as well with this short look at some of the most popular places online to share your video content: 


Facebook is the biggest social media site out there. There are more than two billion people using it every month (almost a third of the world’s population!), and more than 65 million businesses using Facebook pages. In addition, more than 6 million advertisers promote their business on Facebook. As you can probably guess, it’s a no brainer to jump in on this action and promote your Gold Coast or Brisbane Business Video on the Facebook platform as well, especially if you are targeting a 30+ year old demographic. 


The most popular video-sharing platform is the juggernaut known as YouTube. Over a billion videos are watched daily. It allows you to create a channel for your brand where you can upload videos for your subscribers (and anyone else) to view, like, comment and share your video online. You can also advertise your brand on Youtube, making it a safe bet when promoting your Gold Coast or Brisbane Company Video. Fun Fact: YouTube is the world’s second biggest search engine after Google (who also owns YouTube) which goes to show how much your potential clients value video. 


Instagram is an extremely popular photo and video sharing social media app that is especially loved by Gen Y & Z. It allows you to share a wide variety of content ranging from photos, videos, live videos and stories, making it a fantastic option for promoting your brand and attracting engagement.

In addition, you can also have an Instagram Business Profile, providing you with analytics of your posts, audience reach information, and the ability to schedule future posts. 

These three platforms are often considered the “Heavy Hitters” in the social media world, and are the defaults if you're unsure where to start with sharing your video content. After a while, you will often find your audience engages more with your content on one or two platforms over any others. We can then optimise your Gold Coast or Brisbane Video Content for those platforms over time. 

Apart from the above mentioned Social Media outlets, there are other platforms such as LinkedIn, which provides a great way to build connections in the Gold Coast and Brisbane Corporate world and create a network with fellow industry peers and other businesses. Although LinkedIn support video sharing, few use this feature. So a video shared there could really help you stand out from other Brisbane and Gold Coast businesses. 

You could also think about providing links to your online video content in email newsletters to help direct traffic to your latest work or promoted content. 

As you can see, there's no shortage of online platforms on which you can share your Gold Coast or Brisbane Video Content and create audience engagement. As mentioned, we deliver your video in the correct file formats for use online, making sure everything is ready for you to start sharing to whichever platforms you choose. We can also host the video through our Pro Vimeo channel for you ensuring no-one can put ads or other content on your video. 

So when you’re ready to elevate your brand with video, look no further than CE. 

Caldwell Entertainment is a leader in Video Production throughout Brisbane and the Gold Coast. Our award-winning content is creative, innovative and unique. We are proud of our values, including operating with integrity, honesty and commitment to our clients and the work we do.

We believe video should be accessible to all businesses and artists within Queensland and Australia. As such, we offer affordable, value-driven production packages, starting with Moments at $177. We are passionate about our business and keen to discover how we can grow yours through what we do.

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