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Reinventing the Video


Smartphones have drastically changed the game when it comes to how we consume content in our daily lives. It should come as no surprise that people spend over 5 hours on their phones every day.

As such, smartphones have become the primary destination for where Gold Coast and Brisbane businesses choose to optimise their Video Marketing Content. 

This “Mobile-first” approach has forced Gold Coast and Brisbane Companies to re-think how their videos are created and which delivery platforms should be prioritised. This is critical as some shot sizes or aspect ratios do not work on Mobile or are not as effective on bigger screens. For Gold Coast and Brisbane Video Production today it is imperative to formulate an overall Video Marketing strategy to determine what content goes where and when it should be released. At Caldwell Entertainment (CE) we can assist you with this at no charge and make sure that the plan respects and will be within your budget. 

So, what will this strategy consider? We will start with factoring in your audience, how often you want to release content to them and your budget. The answers to these questions will determine many focuses including what platforms (Cinema, Online, TV, Mobile, etc) we will prioritise. 

Once we know what our priority platforms are, this will indicate wether we should shoot your Gold Coast or Brisbane Video Business Content in vertical or landscape format. Vertical can be preferred by some Social Media platforms as it may allow for easier viewing when scrolling through Feeds on a smartphone. While we can change from landscape to vertical or vice versa in post production, it’s much better to decide on the shooting format before filming commences on your Gold Coast or Brisbane Video Production. 

Priority platforms will also determine if we should incorporate captions or subtitles, video borders or banners, and other inclusions that are being seen more frequently. 

Knowing your target audience is also critical in understanding how to best communicate with them in your Brisbane or Gold Coast Video Content. If they are younger, we will ensure the editing pace is faster to combat shorter attention spans. If they are male or female, this may assist in deciding who to cast or who may be presenting the information. 

Regarding frequency of releasing content it’s important to keep in mind that no one likes to wait on content anymore. You may be thinking that constant content would be quite expensive, however, if CE is working on your Gold Coast or Brisbane Video Marketing Strategy, we promise to remain within budget in our suggestions and we offer packages such as Moments that provides regular, monthly video content to Brisbane and Gold Coast businesses on a budget. 

There is a lot of debate over length of video content today. In your free Brisbane or Gold Coast Video Marketing Strategy, we can advise on ideal lengths for your video projects. If the video is a live feed, Social Media often prefers longer content, however, if it's pre-recorded, shorter content is preferred. The key aspect though of any video production though is not how long it is, but how impactful the events or information within it are - and we can help make sure your Brisbane or Gold Coast Video Production immediately captures your audience's attention. 

With Video Trends changing all the time, we at CE put a lot of time, research and effort into making sure we remain informed to provide the best advice possible when formulating your Video Marketing Plan. We strive to stay ahead of the game, and ensure your Gold Coast or Brisbane Media delivers maximum impact in a constantly changing market. 

To discover out how we can reinvent your next Brisbane or Gold Coast Video Production, making it stand out from the crowd, get in touch with CE today! 

Caldwell Entertainment is a leader in Video Production throughout Brisbane and the Gold Coast. Our award-winning content is creative, innovative and unique. We are proud of our values, including operating with integrity, honesty and commitment to our clients and the work we do.

We believe video should be accessible to all businesses and artists within Queensland and Australia. As such, we offer affordable, value-driven production packages, starting with Moments at $177. We are passionate about our business and keen to discover how we can grow yours through what we do.

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