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Why Music Matters | Caldwell Entertainment



We all know the importance music and sound design can have on a video. Whether it’s the amazing scores from film composers like Hans Zimmer, or the catchy tunes from a new iPhone commercial, music and sound makes a big difference!

Often, music can take a video that may feel a bit empty without it and give that content more life, elevating it to the next level. The right music track can help establish those emotional beats you want your audience to feel.

While music is a must for most  Gold Coast or online video production Brisbane Business Video Production, there are projects or delivery platforms where the lack of music or even sound design can actually have a greater effect depending on the situation (think “Saving Private Ryan” and you’ll get an idea of when this works out effectively).

However, more often than not, when it comes to creating an effective video for your Gold Coast or Brisbane Business, music can provide a huge benefit.

“So can I just use any song I want in my video?”

The short answer is no.

There are numerous copyright laws in place and permissions that need to be gained in order to use a track, unless they are “royalty free”. And even these can have their limitations on how or when they can be used. Breaking these copyright laws can see your video removed from online platforms such as YouTube and you may find yourself being fined or sued as well.

Thankfully, being a full service Gold Coast and Brisbane production company, the team here at Caldwell Entertainment (CE) have got you covered!

At CE, we have access to an extensive library of high, commercial quality royalty free music tracks (including ones with lyrics!) which are ready to be used, at no extra cost to you in your next Brisbane or Gold Coast video production with us!

We also have contacts and connections in the Australian Music Industry to enquire about licensing popular songs. Please note though, that utilising this service will incur additional costs to your video production.

Music is a highly effective component in adding that extra layer of engagement to a Gold Coast or Brisbane business video online. And at CE, we have the music library and connections to get you the right track at the best price (oftentimes free!)

So when you’re ready to jump into video and harness a killer music track to bring it further to life, get in touch with the CE team today.

We’d love to hear from you!

Caldwell Entertainment is a leader in Video Production throughout Brisbane and the Gold Coast. Our award-winning content is creative, innovative and unique. We are proud of our values, including operating with integrity, honesty and commitment to our clients and the work we do. We believe video should be accessible to all businesses and artists within Queensland and Australia. As such, we offer affordable, value-driven production packages,  tarting with Moments at $177. We are passionate about our business and keen to discover how we can grow yours through what we do.

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