Video is fast becoming a standard feature of our daily lives, and for business video marketing Gold Coast and Brisbane businesses, Video is practically essential for creating brand awareness and traction online.
Studies show that people retain 95% of what they see in video messages, as opposed to only retaining 10% of what they read in text. Incredible!
So then, why isn’t every Brisbane and Gold Coast business using Video Marketing to help sell their brand or service?
There are a few reasons including perceived cost (although at Caldwell Entertainment we have video solutions starting at just $177), or a negative experience through a different production company, another is that many Brisbane and Gold Coast business owners seem stuck in the idea that creating text content is easier. As we’ve just highlighted, it may be simpler to churn out, but the message isn’t getting across to your potential customers. They want video!
More than 500 million hours are spent on YouTube every day and this content shows no signs of slowing down. Video is here to stay, so let’s look at why you might want to consider using it for your Gold Coast or Brisbane business.
A key reason that makes video content so impactful is the awareness it can help generate for your brand. There is significantly higher click-through and engagement (comments, likes, shares, etc) on social media and other posts that utilise video. This means that if/when you implement video marketing into your business strategy, people will start to recognise your company, it’s logo, and what your Gold Coast or Brisbane business is all about.
Video marketing can also drastically increase your online presence.
Google is today’s Yellow Pages for Brisbane and Gold Coast Companies. In order to increase sales or awareness, you need to be ranking high on this, the number one search engine in the world. Google also owns the world’s second biggest search engine - YouTube (which indicates just how much people are seeking out video content). Google will rank Brisbane and Gold Coast businesses who are using video higher than those who aren’t as they are also helping Google’s video platform - YouTube.
In short, video is a very effective funnel for potential customers to find your website as when your business posts a video on YouTube, it will show up in a search there or even on Google!
On top of all this, Video Marketing helps give your brand a personality.
It helps to build a trust with your audience and, depending on the message and tone of the video, can be a highly effective way of showing another side of your business that would be much harder to express in text alone. They say a picture says a thousand words - so we think a Brisbane or Gold Coast business video must say about a million!
At CE, we pride ourselves in our ability to deliver video content that exceeds expectations. And with 76% of marketing professionals using video to increase their brand awareness, it’s a proven method to help build an audience and create brand awareness.
For all things video, be sure to give us a call today and let’s discuss how we can take your content to the next level!
Caldwell Entertainment is a leader in Video Production throughout Brisbane and the Gold Coast. Our award-winning content is creative, innovative and unique. We are proud of our values, including operating with integrity, honesty and commitment to our clients and the work we do.
We believe video should be accessible to all businesses and artists within Queensland and Australia. As such, we offer affordable, value-driven production packages, starting with Moments at $177. We are passionate about our business and keen to discover how we can grow yours through what we do.