How Can My Video Stand Out from the Competition?
What separates the best from the rest is how you stand out from the crowd. This is the mindset all Gold Coast or Brisbane businesses should adopt with their video content. Of course, it’s easier said than done. So, if you’re struggling for ideas on how to achieve this with your next Gold Coast or Brisbane business Video Production, here are our top five tips; Be unique, Take risks, Have great audio and visuals, Plan for a steady stream of regular content and have a natural mix of both education and entertainment in your Gold Coast or Brisbane video marketing. Let’s go through each of these points in more detail:
Firstly, be unique. Copying the competition won’t achieve anything as people won’t see the point in coming over to your brand when you're offering the same thing the brand they are currently with offers. Take the time to look at what your competition does with their video content and let’s do something different.
Secondly, take risks. Many people want to create riskier or more ‘out there’ videos that could go viral but end up pulling it back and creating content that is safe. “Safe” content is counterproductive to going viral as people are more drawn and engaged to content that’s outside the box or has a different take they’ve never seen before. Whilst it is true that taking big risks can result in content that doesn’t work, we have also seen the content that is most effective is that which takes the most risks.
Thirdly, have great looking and sounding content. Everyone loves content with quality visuals and crystal-clear sound. This is where a professional Brisbane or Gold Coast production company comes into play as we can assist you in achieving this. If you choose a DIY approach, ensure you a solid understanding of video frame rates and resolution along with at least 2 microphones for recording audio to separate devices.
Next, regular content. Our current media landscape, particularly social media, demands new content frequently to satisfy audiences and your potential clients. The content doesn’t always have to be a huge four or five figure production, just having some smaller testimonials, Q&A videos, etc each month will meet this need. At Caldwell Entertainment, our Moments packages are designed to help you keep the content flowing and assisting your Social Media and SEO presence.
Finally, education and entertainment. When people watch something, although you want to educate them on you product/service or brand generally, they want to be entertained.If you don’t provide at least some level of entertainment in you Gold Coast or Brisbane video production, they will switch off and you won’t have communicated your message at all.
If you’d like to learn more about how your next video production can stand out from the competition, please get in touch with us at caldwellentertainment.com.au
Caldwell Entertainment is a Gold Coast and Brisbane Video Production Company excelling in the conception, creation and delivery of high quality video content. Our Clients include some of the most recognisable brands both around the world and throughout Brisbane and the Gold Coast. Video Production is one of the most effective marketing tools and we look forward to showing you how it can unleash your Gold Coast or Brisbane Business’ potential. We offer both Live Action and Animation services at our Brisbane and Gold Coast studio. And with prices starting from as little as $180 + GST, there has never been a better time to harness the power of video to grow your Brisbane or Gold Coast business. So get in touch with our team of friendly and professional Gold Coast and Brisbane videographers here at Caldwell Entertainment and let us uncover and showcase your business story through our Video Production.