More and more business owners are understanding the power of video, but many aren’t sure what to do with it online. In this article, we discuss some points to consider when engaging a production company to look after your corporate video for the web.
- It doesn’t need to be a commercial. Commercials are awesome for certain circumstances such as TV or Cinema advertising where you have a limited time to grab the viewers interest enough to get them to look further into what you do. However, for web-based video, this is not the best model to follow as you already have their interest and they are now looking for more, which leads us to….
- It needs to answer questions and solve problems. You want to present yourself or your brand as an expert, so make sure the content is sharp and to the point in what it’s conveying. It’s great if you can do several videos in this style as you can then create a following of people that regularly check in with your website.
- It can be more niche. Particularly if you are doing multiple videos, some can be aimed towards very specific target markets. With online video being relatively cheap, you can experiment more and discover what works and with who!
The best thing to do is pick up the phone to a production company, such as Caldwell Entertainment, as discuss what you’re looking to achieve. If we know a little about your business, the target market and what you’re hoping video may be able to accomplish for you, we can recommend the best options to get the sort of content you need at the price you want it at. And with CE’s new Moments service just around the corner, there’s never been a better time to look at video.
Caldwell Entertainment is a creative and innovative video production company, based in Brisbane and the Gold Coast, specialising in corporate and entertainment videos. With a range of packages, starting from just $490, especially designed for small to medium businesses and entertainment artists, we have the solutions and experience to ensure you have success generating video content no matter what type of video you go with. Whatever your questions, we have the answers, so feel free to get in touch. We love sharing our passion and helping others through video!
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