Keep up to date with the latest trends and tips in our industry through our blog posts below. For the latest media & press coverage on our projects, check out CE In the Media. Finally, don't forget to connect with us on Facebook, Twitter and LinkedIn.
With everyone going online these days, why bother with TV/Cinema advertising? In this blog, we’ll be exploring the benefits of this more traditional medium as well as correcting some of the myths surrounding it. So, let’s get started:
One of the most commonly asked questions when we’re approached to create content is “what do I need to do” or some variation of that. With a full service production company like CE, you don’t have to worry about too much at all as we look after it all for you.
“I Want It To Go Viral!” - this is a request most production companies frequently hear. Unfortunately though, there is never any guarantee a video will actually go viral, no matter what you do or who you use. Anyone who tells you they can or will make your video go viral is probably not being completely honest.
Let’s deal with what vlogging actually is first. Vlogging is Video-Blogging and much like a traditional blog, a vlog is great for SEO ranking and Social Media content. Where it differs from a blog is that in being in a video format, it is easier to consume and can be more engaging for a larger audience.
In business today, testimonials can be critical. They give social proof that your product or service is of value and worth consideration at least. It’s important though to make sure these are captured well as a poor testimonial can be more harmful than no testimonial.
More and more business owners are understanding the power of video, but many aren’t sure what to do with it online. In this article, we discuss some points to consider when engaging a production company to look after your corporate video for the web.
People listen to others opinions. It forms a social proof that a product or service is worth looking at, so for a business, testimonials are critical. If possible, it’s great to capture those testimonials on video.
Many people still don’t fully understand what we filmmakers or videographers actually do and in what ways we may differ from one another. Below, we look at the process and stages involved in making great films and videos. But firstly, you need to understand how we differ from many of our competitors. Now, many of our competitors just do one or two stages in the below process so you will have to either hire others to complete the additional stages or you will have to deal with those stages yourself.
Businesses know video works and can secures ‘off the charts’ result - it’s evident by the funds business are willing to spend the ever growing demand for video content providers such as Caldwell Entertainment. However, you shouldn't just race off and get a video made. Why? Because a poorly developed video can be just as ineffective as no video at all. As one of our early mentors taught us, always ask the question, “What is the purpose of what I’m doing?” The answer to this question will tell you what type of video you need to do.
You’re probably looking at the title and wondering what this blog post might be about, but don’t worry, you don't have to marry us! We just wanted to put together a few tips and tricks for picking a production company.
With Businesses scrambling to get Video done, after having seen the effectiveness and positive impact of them, the next step is to ensure your video is better than any by your competitors and really stands out. There are three key components that we pay attention to (and so should you) which will result in a better end product and better results from your video.
Video works. It’s a fact recognised by all major businesses and recently, most small & medium ones as well. Businesses are spending more than ever to secure quality content and respected Production Companies such as CE are experiencing growth like never before. However, with many businesses anxious to get great video, they are often over complicating things and ending up with a product that perhaps doesn’t meet all their expectations.
During 2016, CE is proud to offer free Press Kits for artists doing music videos our Gold or Platinum packages. So, what is a press kit? A press kit is a document that showcases you and/or your band. It includes information such as bios, album reviews and stacks of artwork. These press kits are sent out to various media outlets such as newspapers, magazines, websites and TV. And from the information in these press kits, these outlets can generate a story about you. Let’s have a look at the components that we will be putting into your press kit.
Musicians, have you got a killer live gig coming up? Have you considered recording it? For new artists or bands that are just starting out in the industry and simply do not have the budget for a full scale music video, live capture of your concerts could be the way to go. This low cost form of production has seen many artists and bands able to release basic music videos. It is an opportunity to demonstrate your live performance prowess.
We know that you and/or your band want a production company that you can trust with sharing your creative vision when comes to developing your music video. We are that production company. Based in sunny South-East Queensland, we have worked alongside some incredible musical talent ranging from heavy metal groups to hip hop artists, pop divas and everything in between. We are able to offer many different styles of videos, ranging from live to studio location and even animated music videos. We are the go to production company for many artist for a multitude of reasons, including:
Do know who your target market is.
Don’t make a video that is for “everyone”.
Essentially you want to create a video that showcases your product or service to potential customers (not “everyone”). To do this you must ask yourself a critical question, who would be the people buying my product or service? This group of people is your target audience, and by identifying them you give your video purpose and direction.
Instagram is not simply a social media site where you can upload pictures of what you had for lunch, but is an effective marketing tool for your business. It is one of the most successful photo and video sharing applications around and boasts a healthy 300 million monthly active users. Instagram allows for you to showcase your products and services to directly update your customers. The accessibility of Instagram generates exposure to your business and drives awareness to your brand.
You may ask, what exactly is LinkedIn and what can it offer my business? Well, firstly it is important to understand that this site is not simply a social network for business users but rather is a global online network of influential people. Simply put, LinkedIn advertising reaches out exclusively to the key decision makers of a company and there are over eight million of these people on the site.